From the Back Cover
In a world where corporate reputations are made and broken on social networking sites, and stray online rumors can send a stock plummeting, the speed of adaptation required is fiercer and more unrelenting than ever.
Digital Strategies for Powerful Corporate Communications helps you deploy the full range of digital communications platforms available today and effectively manage your relationship with stakeholders―on your terms.
“Digital Strategies for Powerful Corporate Communications should be required reading for corporate communicators and C-level executives seeking to master their strategic grasp of this new world.”
―Bill Margaritis, VP of Corporate Communication and Investor Relations, FedEx
“Argenti and Barnes recognize the dialectic between control and credibility. Communicators need to inform the on-going conversation instead of relying on messaging.”
―Richard Edelman, president and CEO, Edelman
“This is the definitive handbook for digital communications executives.”
―Scott Monty, Global Digital Communications, Ford Motor Company
“A sweeping overview of the rapidly changing landscape for corporate communications. It presents a compendium of case studies to make its case for the best and smartest approaches for tackling social media.”
―Laurel Touby, founder and senior vice president, mediabistro.com
About the Author
Paul A. Argenti has provided management, leadership, and corporate communication consulting and training for more than 100 companies and nonprofits, worldwide. He is professor of corporate communication at the Tuck School of Business and the author of several international bestsellers, most notably the classic The Power of Corporate Communication. Argenti lives in Lyme, New Hampshire.
Courtney M. Barnes is cofounder and principal member of Think Communications, LLC. She is also the editor of PR News and an active contributor to magazines and journals serving the business community. Barnes lives in New York City.