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Digital Strategies for Powerful Corporate Communications Hardcover – July 22, 2009


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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (July 22, 2009)
  • Language: English
  • ISBN-10: 0071606025
  • ISBN-13: 978-0071606028
  • Product Dimensions: 1.2 x 6.3 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #426,089 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

A corporate survival guide for the Web 2.0 World

In a world where corporate reputations are made and broken on social networking sites, and stray online rumors can send a stock plummeting, the speed of adaptation required is fiercer and more unrelenting than ever.

Digital Strategies for Powerful Corporate Communications helps you deploy the full range of digital communications platforms available today and effectively manage your relationship with stakeholders—on your terms.

Digital Strategies for Powerful Corporate Communications should be required reading for corporate communicators and C-level executives seeking to master their strategic grasp of this new world.”
—Bill Margaritis, VP of Corporate Communication and Investor Relations, FedEx

“Argenti and Barnes recognize the dialectic between control and credibility. Communicators need to inform the on-going conversation instead of relying on messaging.”
—Richard Edelman, president and CEO, Edelman

“This is the definitive handbook for digital communications executives.”
—Scott Monty, Global Digital Communications, Ford Motor Company

“A sweeping overview of the rapidly changing landscape for corporate communications. It presents a compendium of case studies to make its case for the best and smartest approaches for tackling social media.”
—Laurel Touby, founder and senior vice president, mediabistro.com

About the Author

Paul A. Argenti has provided management, leadership, and corporate communication consulting and training for more than 100 companies and nonprofits, worldwide. He is professor of corporate communication at the Tuck School of Business and the author of several international bestsellers, most notably the classic The Power of Corporate Communication. Argenti lives in Lyme, New Hampshire.
Courtney M. Barnes is cofounder and principal member of Think Communications, LLC. She is also the editor of PR News and an active contributor to magazines and journals serving the business community. Barnes lives in New York City.


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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Robert Reiss on August 11, 2009
Format: Hardcover
Digital Strategies is exceptional. It's a really smart and focused integration of strategy and communications... and how Web 2.0 has driven changes and new opportunities. Great examples, and key strategic insights. Highly recommended especially for those who like learning about the discipline of strategy or in the communication field.
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4 of 4 people found the following review helpful By Scott Fruscio on August 28, 2009
Format: Kindle Edition
The fact is the Digital World is here and it's not going anywhere. You can either get on board or miss the bus. Not only does this book provide an excellent look into the evolution of the digital world of today, with the use of practical case studies it delivers invaluable information on how to leverage these digital resources to maximize stakeholder relationships and ultimately improve the bottom line. This book is a great resource for all!
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2 of 2 people found the following review helpful By jpmitch27 on February 4, 2011
Format: Hardcover Verified Purchase
Great book that will provide theory and application of digital strategies that will help communications professionals with a menu of options to select from.
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2 of 2 people found the following review helpful By S. E. Kelly on July 4, 2010
Format: Kindle Edition
I put off reading this for almost a year, because I was pretty skeptical of another business book with a long title. Full disclosure: I received a free copy from one of the authors, but that only made me feel guilty enough to actually finally pick it up and read it.

Well worth the read, and worth having at hand as a reference if you work in any way at all in the interface between your company, clients, the public, and stakeholders.

Lots of real world cases and lessons learned from the last few years as corporate execs and communications pros adapt to the influence of social networking and the changes it forces on us.

I'm still not sure what to make of the first two chapters, but the rest are high value.
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