Customer Reviews

Digital Strategies for Powerful Corporate Communications

5 star:		(4)
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Digital Strategies is exceptional. It's a really smart and focused integration of strategy and communications... and how Web 2.0 has driven changes and new opportunities. Great examples, and key strategic insights. Highly recommended especially for those who like learning about the discipline of strategy or in the communication field.

The fact is the Digital World is here and it's not going anywhere. You can either get on board or miss the bus. Not only does this book provide an excellent look into the evolution of the digital world of today, with the use of practical case studies it delivers invaluable information on how to leverage these digital resources to maximize stakeholder relationships and ultimately improve the bottom line. This book is a great resource for all!

Great book that will provide theory and application of digital strategies that will help communications professionals with a menu of options to select from.

I put off reading this for almost a year, because I was pretty skeptical of another business book with a long title. Full disclosure: I received a free copy from one of the authors, but that only made me feel guilty enough to actually finally pick it up and read it.

Well worth the read, and worth having at hand as a reference if you work in any way at all in the interface between your company, clients, the public, and stakeholders.

Lots of real world cases and lessons learned from the last few years as corporate execs and communications pros adapt to the influence of social networking and the changes it forces on us.

I'm still not sure what to make of the first two chapters, but the rest are high value.