The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a "road map" for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.
Digital Transformation
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Book Description
Editorial Reviews
Language Notes
Text: English
From the Back Cover
The visionaries at Cisco, CMGI, and other big e-business winners share their insights into what it takes to succeed in the new Internet economy.
"The journey from business to e-business is not an easy one. You need a good map and an experienced guide. You won't find a better travel companion than Digital Transformation. With practical advice and illuminating examples, Patel and McCarthy have written the Baedeker for e-business transformation."
Michael D. Capellas, President and CEO, Compaq Computer Corporation.
"Just when you thought your business or your employer were safe, along came the Internet. If you happen to believe your company or your job is immune to the tumultuous forces of the Internet, think again. This book explains how the Internet will cause as much havoc and change to organizations in the twenty-first century as cobblestones and barricades did in a bygone age."
Michael Moritz, Partner, Sequoia Capital, and Director of Web Van, Google, PlanetRx, X.com, and Yahoo!
"Intelligently written, Digital Transformation provides a candid assessment of why some e-business strategies work others don't."
Jeff Raikes, Group Vice President, Worldwide Sales & Support, Microsoft Corporation.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
1.0 out of 5 stars
130 pages for what?,
By Julien Levy (Paris France) - See all my reviews
This review is from: Digital Transformation: The Essentials of e-Business Leadership (Hardcover)
I bought the book on the basis of two criterion: the authors are managers or former managers of KPMG and customer reviews were rather good. Well, these 2 criterion do not seem to be entirely reliable! The book is very short, printed with big fonts like a book for children, you read it in 1 hour and you wonder: what have I found there that I have not read many times before in, for instance, Business Week? Well, the answer is: nothing.You get all the clichés of e-business or the synthesis of other writers' work without any original ideas. The book is full of "You need to be cutting edge to succeed" (p.87) or "You can't escape change" (p.42)... No, really?! The chapter 7 for intance raises an interesting question: "Do It In-House or Spin It Off?". The authors say: Clayton Christensen gave the answer in its best-seller "The Innovator's Dilemma"... And the 10 pages of the chapter are indeed a comment of Christensen. Hello! Has KPMG really nothing to say on this important topic?! Even the examples that are given are so broad in their purpose that you cannot do anything with them. I think that I have never read any book on e-business that is, I must say, so thin in terms of content. I hope that KPMG has something better to offer to their customers!
13 of 15 people found the following review helpful:
1.0 out of 5 stars
Drive By Transformation,
By A Customer
This review is from: Digital Transformation: The Essentials of e-Business Leadership (Hardcover)
It always amazes when consulting firms produce tomes such as these with the expectation that a relatively shallow skimming of the waters combined with quotes from firm clients is enough to impart "wisdom to the masses". Even as a KPMG advertisement it fails; there is not enough depth, thought, or original thinking to interest anyone in retaining them to help "transform" their business. In the pantheon of business books it ranks near the bottom - stick with some of the classics, or better yet - read HBR, Wired, Upside, or Red Herring for a better picture of digital trends and their impact on business.
11 of 13 people found the following review helpful:
5.0 out of 5 stars
An Intelligent Discussion on What it Means to Be a True EBiz,
By A Customer
This review is from: Digital Transformation: The Essentials of e-Business Leadership (Hardcover)
Ever notice how the really good teachers (the ones with the deepest subject knowledge) are also those who impart their wisdom the most succinctly and simply? This is what Patel and McCarthy have done with Digital Transformation, a thoughtful, pragmatic discussion of what being an eBusiness really means. The book is short enough that most folks could polish it off on a five hour flight - a welcome departure from the blathery eBiz treatises that occupy most bookstore shelf space (whose main aim seems to be the self-aggrandisement of the author). In Digital Transformation, Patel and McCarthy underscore that eBusiness is less about the ubiquitous dot com appendage and its accessories than it is about using technology to redefine a company's business strategy and means of delivering on it. The discourse is peppered with interesting commentary from such eBusiness mavericks as John Chambers (Cisco), Vint Cerf, Priceline CEO Dan Schulman and Dave Wetherell of CMGI fame. Now, if only other business books could be as simple and relevant, there'd be more shady trees under which to read them.
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