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1 of 2 people found the following review helpful:
5.0 out of 5 stars
A good read and a handy reference,
This review is from: Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) (Paperback)
The author has done a wonderful job of writing an engaging book about the history and future of DVRs. This book is insightful; it starts by providing a good industry reference point and expands to address the business models, impacts to traditional advertising, and future growth of the industry. I found it to be a good read and a handy reference. This is a great book for anybody in the Broadcast, Cable, Direct Broadcast Satellite, IPTV or other related media industries.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Must Reading in the DVR Technology Space,
By
This review is from: Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) (Paperback)
Just finished reading and I must say Jimmy Schaeffler has done a great job of capturing the DVR market space from both its current and historical viewpoints. I've ordered 25 more copies for various team members and I'm making it a "must-read" for all outside marketing agencies working with Digeo, Inc. as we continue to evolve our MOXI HD DVR experience.
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Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) by Jimmy Schaeffler (Paperback - April 6, 2009)
$41.95 $33.16
In Stock | |
 
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