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Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings)
 
 

Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings) [Kindle Edition]

Jimmy Schaeffler
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

April 2, 2009
Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.

"Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.

* Part of the NAB Executive Technology Briefing series which brings you industry technology information in a consice market brief
* Quickly get up to speed on terms, market, and the business of the DVR industry
* Packed with real-world case studies and exclusive market research for a comprehesive insight

Editorial Reviews

About the Author

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.


Product Details

  • File Size: 1377 KB
  • Print Length: 320 pages
  • Publisher: Focal Press; 1 edition (April 2, 2009)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B002ZJSW8G
  • Text-to-Speech: Enabled
  • Amazon Best Sellers Rank: #783,366 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Paperback
The author has done a wonderful job of writing an engaging book about the history and future of DVRs. This book is insightful; it starts by providing a good industry reference point and expands to address the business models, impacts to traditional advertising, and future growth of the industry. I found it to be a good read and a handy reference. This is a great book for anybody in the Broadcast, Cable, Direct Broadcast Satellite, IPTV or other related media industries.
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1 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Just finished reading and I must say Jimmy Schaeffler has done a great job of capturing the DVR market space from both its current and historical viewpoints. I've ordered 25 more copies for various team members and I'm making it a "must-read" for all outside marketing agencies working with Digeo, Inc. as we continue to evolve our MOXI HD DVR experience.
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