...because it is so well written.
Let me start out by offering kudos to Amazon reviewers. I ordered this book because of its 5 star rating. If I just saw it on the shelf at a bookstore, I dont know if I would have picked it up...and it would have been my loss.
Because I keep getting more and more requests to do weddings, I sat down a few days ago and got three books from Amazon, each 5-star rated. I wanted to explore whether weddings are something I dare get into. The other two books I thumbed through, looked at the pics, skimmed a paragraph or chapter when something caught my attention, and kept going.
This one I started on this afternoon and read cover to cover...without meaning to!
Before you yawn and move on, know that this book is twice as thick as the average Amherst book (and only a tad smaller).
First of all, this book is targeted to people like me...folks that have a good working knowledge of SLRs and are either curious or serious about starting to shoot weddings. The book is written in a conversational style without the narrative stuffiness that caused me to put the other two down after thumbing through.
I felt like the author was talking to someone on my level, without all the eliteism I run into when mixing in semi- or pro circles.
For example, I know that shooting RAW gives more control over images. I know that primes are generally sharper than zooms. I've met purists who proudly snub their noses at JPEG, zooms, or both, speaking of them with the same disgust one might have talking about a cockroach that crosses the floor... or the junior photog in front of them that sheepishly mentions he uses both.
I own a couple of primes and will probably buy Photoshop CS2 in the next 12 months. Although its a necessary evil, I dont really enjoy sitting in front of a computer with the image software I have, much less something as complicated as CS2. Rather, Ive tried to spend the last couple of years immersing myself in PHOTOGRAPHY- trying to get the best, most creative images through the lens and into the camera...before all the processing.
I never felt second-class while reading this book.
This author tells you the "what" to do, but he excels in also telling the "why." A suggestion for certain shots has the requisite photo as an example, but often has other photos demonstrating how differences from that suggestion that affect the final image...usually negatively. This author has little problem "showing" as well as "telling."
He gives examples of why RAW is better most of the time, but he freely admits that shooting RAW involves a cost/benefit tradeoff, particularly a solo photog without a studio staff devoted to post-processing. He has no problems with the idea that sometimes JPEG wins that tradeoff for whatever reason. He writes about situations he feels JPEGs work just fine and times where even a JPEG photog needs to shoot RAW if at all possible (for example, shots of a bride in bright sunlight). He shows examples of why he says that. After all that, he then goes into tips to use if you still choose JPEG.
Other authors adopt the tone, "If you don't do what I say, you're wasting both our time by reading any further."
He talks about how digital has changed the landscape of wedding photography (such as folks like me considering it) and the trends of some photogs to provide digital copies on DVD's instead of keeping negatives and extracting money on prints. Rather than judge or cry about either, he simply deals with it and presents business models that take advantage of each issue either way.
The other books have gorgeous pics of gorgeous people getting married in castles, attended by butlers or maids as they get ready, and amazing images of fantasy weddings I doubt I'll ever attend. In fact, my new favorite wedding pic (maybe favorite any pic!) was in one of those books.
But I kept coming back to this book to read.
Even though I cant count how many photog books Ive read over the past two years, I still learned from this one.
I dont know if I will seriously commit to weddings or not.
I do know I am a better photog now than I was 8 hours ago...without even picking up a camera.
UPDATE 11/07
I can agree with one reviewer that the books is probably most helpful to shooters with 0-5 weddings under their belts. I'll add that its also probably most helpful to photogs that have read 0-5 wedding books. As I pointed out, the other books I bought were stuffed with "Photographs!" that dazzle and inspire. Heck, I brought out the other two to thumb through and ogle pics last night. But last week, I broke this one out to read though again.
New to wedding photography? Picture books are great for visual inspiration. Amazon is flooded with thin wedding books with purdyful, full-page pics. Heck, if you're reading this you can see what you probably aspire to right now by searching though the top rated wedding photographs in various online galleries such as photo*net or photosig*com. Some of the work there, as with many other books and websites, is distilled, unadulterated Mastery.
This book, however, is written as a tutorial for your brain (and wallet) more than an art class for your eye sockets. If this describes your needs, then, a year after purchase, I still offer my recommendation to you.