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Direccion De Empresas Iinternacionales 1st Edition

ISBN-13: 978-8420540894
ISBN-10: 8420540897
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Editorial Reviews

Este libro analiza el fenómeno de la empresa internacional y su dirección, y por tanto, deja de lado los aspectos macroeconómicos y políticos de la internacionalización, o algunas estrategias funcionales, como la financiera o la de marketing, propias de otras áreas de conocimiento.


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