Direct and Database Marketing [Paperback]

Graeme McCorkell (Author)

Book Description

ISBN-10: 0749419601 | ISBN-13: 978-0749419608 | Publication Date: September 1, 1997

This book places great emphasis on the application of one-to-one marketing databases to the marketing process.

Editorial Reviews

About the Author

Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at [e-mail] or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.

Product Details

• Paperback: 320 pages
• Publisher: Kogan Page (September 1, 1997)
• Language: English
• ISBN-10: 0749419601
• ISBN-13: 978-0749419608
• Product Dimensions: 0.8 x 6.5 x 9.5 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,095,567 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Thumbs up!, March 10, 1999

By A Customer

This review is from: Direct and Database Marketing (Paperback)

I am gaining a tremendous amount of knowledge on direct marketing from this book. It Provides a good comprehensive overview on the subject. Probably more appropriate for the novice than the expert but of some value to both.