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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Thumbs up!,
By A Customer
This review is from: Direct and Database Marketing (Paperback)
I am gaining a tremendous amount of knowledge on direct marketing from this book. It Provides a good comprehensive overview on the subject. Probably more appropriate for the novice than the expert but of some value to both.
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Direct and Database Marketing by Graeme McCorkell (Paperback - September 1, 1997)
Used & New from: $0.03
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