Direct From Dell: Chairman and Chief Executive Officer, Dell Computer Corporation (Hardcover)

~ (Author), (Author) "I FIRST EXPERIENCED THE POWER-AND the rewards-of being direct when I was twelve years old..." (more)
Key Phrases: notebook market, direct business model, total customer experience, United States, United Kingdom, University of Texas (more...)

Product Details

• Hardcover: 256 pages
• Publisher: HarperBusiness; First Edition edition (February 17, 1999)
• Language: English
• ISBN-10: 0887309143
• ISBN-13: 978-0887309144
• Product Dimensions: 9.4 x 6.2 x 1.1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (127 customer reviews)
• Amazon.com Sales Rank: #730,347 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

33 of 33 people found the following review helpful:

5.0 out of 5 stars Mike Dell, a leader, not a follower, August 2, 2000

By	peter reed (Greenbrae, ca United States) - See all my reviews

Someone once said that the definition of insanity is to continue to do the same thing but expect a different result.

Prior to Mike Dell's assault on the PC Industry in the the early 80's, all of the top PC players were pla ying the game called "follow the follower" nothing new or exciting , same old, same old.

Then Mike Dell comes along with better products and a better strategy.

I see that Dell made a clean sweep in the new issue of PC World with Dell products coming in first place in all categories listed I am not surprised. Dell products are the best. I have used various pc's from the packard bells to the Compaqs, nothingelse even comes close to Dell.

Perfect example of Dell's selling Direct strategy in action; eliminate the middle man and use the difference to develop better products and pass the savings on to the consumer. Obviously it has worked incredibly well.

I have my own business and found Mr. Dell's book refreshing and packed with simple, but useful strategies.

It is no wonder that Dell has turned the PC Industry on it's ear.

Read it, you'll benefit. Great book.

This book deserves 10 stars, not 5

31 of 31 people found the following review helpful:

4.0 out of 5 stars Great read for Business & Economics Studnets, December 15, 1999

By A Customer

I can understand the criticism of this book that perhaps Mike Dell should have gone more in depth about the dynamics of his company and industry. However, this being his first book that I know of I can understand why he choose to keep it short and simple, and to his credit.

A great peak into the mind of a business man and leader who in my opinion deserves to be mentioned in the same sentence with Henry Ford, Bill Gates, Lee Iacocca et al.

One part in particular that caught my attention was Chapter 7 where on page 95&96 he talks about his "Know The Net" initiative in order to familiarize his employees with the Internet.

I personally liked when he stated that: "Some might argue that if you give employees access to the World Wide Web, they will spend all their time surfing the Net. But that's like saying, We don't want to teach our people how to read because they might spend all their time reading."

Fabulous insight into Michael Dell's view of the Internet's future as a conduit for Economic Efficiency in business, school, and life.

Great piece of literature especially for beginning Business& Economics students. Peace :-)

33 of 34 people found the following review helpful:

5.0 out of 5 stars Mike Dell is a modern day Henry Ford!, August 4, 2000

By	terri defranco (Southbend, IN) - See all my reviews

Just as Henry Ford pioneered the automobile industry, so has Michael Dell pioneered the computer industry.

This book is a easy read, but highly informative. I also bought the tapes which I play in my car.

I have reread this book 4 times and I always come up with a new idea that is profitable to my business.