Dell Computer Corporation is an $18 billion company and the second largest manufacturer and marketer of personal computers in the world. Founded on a deceptively simple premise - to deliver high-performance computer systems directly to the end user - Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street.
In Direct from Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, which began in his college dorm room with $1,000 in capital. You'll encounter a young visionary who, upon witnessing the inefficiencies of an exploding industry, challenged conventional wisdom, and set out to do nothing less than beat IBM at its own game. In so doing, Dell forever changed the way things “had always been done” in the computer industry.
Not just for CEOs or those in high tech, the strategies revealed in Direct from Dell are invaluable to managers across industries. From starting a successful business to his pioneering use of the Internet, Dell shares his perspectives on:
Revealing nothing less than a new model for doing business in the information age, Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.
