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Direct and Interactive Marketing: New Techniques for Fundraising Success: New Directions for Philanthropic Fundraising (J-B PF Single Issue Philanthropic Fundraising) [Paperback]

Adrian Sargeant (Editor)

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Book Description

ISBN-10: 0787958328 | ISBN-13: 978-0787958329 | Publication Date: August 14, 2002

Direct and interactive marketing generates around 15% of the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and "face-to-face" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Direct and interactive marketing generates around 15% of the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and "face-to-face" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence.

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Product Details

Paperback: 98 pages
Publisher: Jossey-Bass (August 14, 2002)
Language: English
ISBN-10: 0787958328
ISBN-13: 978-0787958329
Product Dimensions: 23 x 14.9 x 0.6 inches
Shipping Weight: 5.4 ounces (View shipping rates and policies)
Amazon Best Sellers Rank: #3,692,726 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
THE IMPLEMENTATION of the Data Protection Act of 1998 into law in the United Kingdom in March 2000 represents a watershed in the practical ability of U.K. fundraisers and marketers to segment, profile, and target potential and existing supporters. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Data Protection Act, Data Protection Registrar, Million Mom March, Charities Aid Foundation, European Union, Charity Commission, Directory of Social Change, Mother's Day, Oxford University Press, San Francisco

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Citations (learn more)

This book cites 26 books:

Data Protection (Miscellaneous Subject Access Exemptions)(Amendment) by The Home Office on page 11, and page 25
Nonprofit Organizational Culture (New Directions for Philanthropic Fundraising Series No 5) by Hedgepeth in Back Matter
Financial Practices by James M. Greenfield in Back Matter
The Practice of Stewardship in Religious Fundraising by Daniel Conway in Back Matter
New Directions for Philanthropic Fundraising, Ethics in Fundraising: Putting Values into Practice, No. 6 (J-B PF Single Issue Philanthropic Fundraising) by Marianne G. Briscoe in Back Matter

See all 26 books this book cites

Books on Related Topics (learn more)

Data Protection by Peter Carey LLM

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Fundraising on the Internet by Mal Warwick

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