Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (Fifty-Minute Series) [Paperback]

Charles Mallory (Author)

5.0 out of 5 stars See all reviews (2 customer reviews) |

Available from these sellers.

Book Description

Publication Date: February 1, 1991

This book is excellent for anyone who wants to promote a product or service by mail. It takes the reader step-by-step in understanding the complexities of direct mail and learning how direct marketing can help build a business.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This book is excellent for anyone who wants to promote a product or service by mail. It takes the reader step-by-step in understanding the complexities of direct mail and learning how direct marketing can help build a business.

Product Details

Paperback: 88 pages
Publisher: Crisp Learning; 1 edition (February 1, 1991)
Language: English
ISBN-10: 1560520752
ISBN-13: 978-1560520757
Product Dimensions: 9.8 x 8 x 0.2 inches
Shipping Weight: 8.5 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #3,979,670 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

Customer Reviews

2 Reviews

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Golden nuggets of info, December 8, 2000

Chad Sosna (Los Angeles) - See all my reviews

This review is from: Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (Fifty-Minute Series) (Paperback)

There are so many HUGE direct mail books out there. This one is great because it gives you the golden nuggets of info related to all aspects of direct mail--planning, writing, designing, getting mailing lists, calculating ROI, and more. Direct mail is not an easy science, but this made it easy. This book is ideal for small business owners, home-based businesses, and other start-up type businesses.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

5.0 out of 5 stars old but good, July 29, 2007

David W. Riddle (Kansas City, MO) - See all my reviews
(REAL NAME)

This review is from: Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (Fifty-Minute Series) (Paperback)

I checked this out of my local library and then realized it's 16 years old and thought it wouldn't be any good. I read it anyway and was pleasantly surprised! It's a quick read and covers the basics so well that I decided to buy my own copy to keep for reference.

Help other customers find the most helpful reviews

Was this review helpful to you? Yes No

Report abuse | Permalink

Comment Comment

Share your thoughts with other customers: Create your own review

› See both customer reviews...

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

direct mail(1)

marketing(1)

Agree with these tags?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }