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2 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Golden nuggets of info,
By Chad Sosna (Los Angeles) - See all my reviews
This review is from: Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (Fifty-Minute Series) (Paperback)
There are so many HUGE direct mail books out there. This one is great because it gives you the golden nuggets of info related to all aspects of direct mail--planning, writing, designing, getting mailing lists, calculating ROI, and more. Direct mail is not an easy science, but this made it easy. This book is ideal for small business owners, home-based businesses, and other start-up type businesses.
5.0 out of 5 stars
old but good,
By
This review is from: Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (Fifty-Minute Series) (Paperback)
I checked this out of my local library and then realized it's 16 years old and thought it wouldn't be any good. I read it anyway and was pleasantly surprised! It's a quick read and covers the basics so well that I decided to buy my own copy to keep for reference.
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Direct Mail Magic: A Practical Guide to Effective Direct Mail Advertising (Fifty-Minute Series) by Charles Mallory (Paperback - February 1, 1991)
Used & New from: $0.01
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