Direct Mail Pal: A Direct Mail Production Handbook [Paperback]

T.J. Tedesco (Author), Terry Woods (Author), John Leonard (Author), Ken Boone (Author)

Book Description

ISBN-10: 0883623781 | ISBN-13: 978-0883623787 | Publication Date: June 2002 | Edition: 1st

Detailed but not overly technical, this book casts light on all aspects of the direct mail process, including planning, preproduction, and postproduction matters and is filled with technical tips, samples and illustrations.

Editorial Reviews

From the Inside Flap

Direct Mail Pal: A Direct Mail Production Handbook is a smart, thorough exploration of the world of direct mail. Forty-four concise yet informative chapters and nineteen appendices provide a truly substantive overview of this powerful marketing tool used by companies of all specialties and sizes. Direct Mail Pal casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical.

Some of the topics covered include:
• Postal rules and standards
• Data cleansing and management
• Palletization
• Address and barcode standards
• Mailing lists, including merge/purge procedures
• Inserting technology
• Drop shipping and commingling
• Postcard and label programs
• Levels of personalization
• Folding and Gluing
• Quality assurance and testing
• Distribution
• And the list goes on...

Technical tips and pertinent illustrations are sprinkled throughout the text; also included are additional features such as sample checklists, forms, and glossaries. If you’re going to read one book on direct mail, this comprehensive yet accessible book is it.

About the Author

Each of the bookÂ’s four coauthors draws upon a wealth of practical direct mail expertise. T.J. Tedesco is the president of Grow Sales, Inc., a consulting company that helps graphic arts companies win more profitable business by winning top-of-mind positioning. Ken Boone, the founder and former owner of Direct Marketing Associates, is a well-known speaker and author in the direct mail industry. Terry Woods, a former co-principal of Direct Marketing Associates, Inc., and former president of Harte-Hanks Baltimore, is a well-respected direct mail expert. John Leonard is vice president, sales and marketing for SMR/Tytrek, located in Toronto, Canada, and a part-time faculty member at Mohawk College.

Product Details

• Paperback: 272 pages
• Publisher: Gatfpress; 1st edition (June 2002)
• Language: English
• ISBN-10: 0883623781
• ISBN-13: 978-0883623787
• Product Dimensions: 7.9 x 5 x 0.8 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #892,127 in Books (See Top 100 in Books)

More About the Author

T.J. Tedesco (b. 1961) is the founder and team leader of Grow Sales, Inc., a marketing, public relations and web design services company established in 1996. GSI serves the sales growth needs of small and mid-size companies in several industries, but healthcare IT and commercial printing are particularly strong niches.

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars Helpful, October 4, 2010

By 

Alex Giorlando (Weston, Florida) - See all my reviews

Amazon Verified Purchase

This review is from: Direct Mail Pal: A Direct Mail Production Handbook (Paperback)

This is a helpful book if you're looking for generic basics referring the the list and mailing industry. The book, itself, is a bit dated. Some of the things they refer to are over 10 years old. However, if you can look past those aspects, it's very helpful in answering questions one may have.

3.0 out of 5 stars Good basic info, April 24, 2009

By 

Mark Decoster - See all my reviews
(REAL NAME)   

This review is from: Direct Mail Pal: A Direct Mail Production Handbook (Paperback)

A bit dated, but all in all, a pretty good basic information source about direct mail. We use it to review industry terms and processes as a primer to the more advanced things we teach new staff. Could be a bit cheaper for a paperback, still though, we haven't found anything else out there that is brief and easy to referance.