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2 Reviews
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3.0 out of 5 stars
Helpful,
By Alex Giorlando (Weston, Florida) - See all my reviews
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This review is from: Direct Mail Pal: A Direct Mail Production Handbook (Paperback)
This is a helpful book if you're looking for generic basics referring the the list and mailing industry. The book, itself, is a bit dated. Some of the things they refer to are over 10 years old. However, if you can look past those aspects, it's very helpful in answering questions one may have.
3.0 out of 5 stars
Good basic info,
This review is from: Direct Mail Pal: A Direct Mail Production Handbook (Paperback)
A bit dated, but all in all, a pretty good basic information source about direct mail. We use it to review industry terms and processes as a primer to the more advanced things we teach new staff. Could be a bit cheaper for a paperback, still though, we haven't found anything else out there that is brief and easy to referance.
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Direct Mail Pal: A Direct Mail Production Handbook by T. J. Tedesco (Paperback - June 2002)
$30.00
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