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2 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
A Must Read!,
By R. Warren (London, UK) - See all my reviews
This review is from: Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers (Hardcover)
This is a terrific start-to-finish road map for initiating a direct marketing campaign or improving an existing one. It's full of examples and uses a totally applied approach. It is the best direct marketing book I've ever seen.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Direct Marketing Success,
By
This review is from: Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers (Hardcover)
This book was fantastic, the text by Dr. Orr, Lewison and Hauser was ground breaking--they gave great insight in the Direct Marketing world. Their strategy and technique in writing was interesting and catching. This is great reading material for any soon to be Marketer. This text is highly recommended!
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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers by Andrew R. Thomas (Hardcover - November 30, 2006)
$49.95
In Stock | |
 
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