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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Very informative, practical information-- not just theory.,
By A Customer
This review is from: The Direct Marketing Handbook (Hardcover)
A great book for people with some direct mail backgroud- its helps to have a basic understaning of the topics discussed before you jump into this book,
Much of the information in the book won't be given to you by the "higher-ups" in your company.
This is a encellent book if you want to get ahead in the profession
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The Direct Marketing Handbook by Edward L. Nash (Hardcover - Jan. 1992)
Used & New from: $0.66
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