In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.
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4.0 out of 5 stars
Easy, informative read,
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This review is from: Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century) (Paperback)
Very quick reading. Nice examples of direct mail pieces. Does seem a bit dated with recommendations of four-page letters typed in Courier. Good review for a professional fundraiser.
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Inside This Book
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First Sentence:
This chapter contains the most important things you need to know about direct mail fundraising. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
high dollar program, monthly donor program, celebrity signer, courtesy reply envelope, acquisition mail, envelope teaser copy, high dollar donors, closed face envelope, renewal series, carrier envelope, holiday appeal, live stamp, donor file, national museum dedicated, average gift, list theft, letter signer, lapsed donors, monthly pledge, premium programs, acquisition package, mail fundraising, gift average, mail house, main letter Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, American Indian, House of Ruth, Smithsonian Institution, Japanese American, Central Park Conservancy, Andrus Foundation, Native American, United States Holocaust Memorial Museum, Charter Membership, Jane Goodall Institute, Rhode Island Avenue, Sample Lautman, Friendship Place, National Mall, Heye Center, Bridge Builders, John Glenn, Other Major Premium Programs, The Letter's Not the Only Thing, Wisconsin Avenue, Company Suite, Elizabeth Glaser Pediatric, Richard West, Southern Cheyenne New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This chapter contains the most important things you need to know about direct mail fundraising. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
high dollar program, monthly donor program, celebrity signer, courtesy reply envelope, acquisition mail, envelope teaser copy, high dollar donors, closed face envelope, renewal series, carrier envelope, holiday appeal, live stamp, donor file, national museum dedicated, average gift, list theft, letter signer, lapsed donors, monthly pledge, premium programs, acquisition package, mail fundraising, gift average, mail house, main letter Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, American Indian, House of Ruth, Smithsonian Institution, Japanese American, Central Park Conservancy, Andrus Foundation, Native American, United States Holocaust Memorial Museum, Charter Membership, Jane Goodall Institute, Rhode Island Avenue, Sample Lautman, Friendship Place, National Mall, Heye Center, Bridge Builders, John Glenn, Other Major Premium Programs, The Letter's Not the Only Thing, Wisconsin Avenue, Company Suite, Elizabeth Glaser Pediatric, Richard West, Southern Cheyenne New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 15
books:
See all 15 books this book cites
1
book
cites this book:
- Dear friend: Mastering the art of direct mail fund raising by Kay Partney Lautman in Back Matter (1), and Back Matter (2)
- Hidden Gold by Harvey McKinnon on page 151, and Back Matter
- Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century) by Andrea Kihlstedt in Front Matter
- Thank You (Greetings Minibooks) by Emma Fox on page 73
- Dear Friend Hb (Gift Forever) by Michael O'Mara Books in Back Matter
See all 15 books this book cites
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