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4.0 out of 5 stars
Easy, informative read,
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This review is from: Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century) (Paperback)
Very quick reading. Nice examples of direct mail pieces. Does seem a bit dated with recommendations of four-page letters typed in Courier. Good review for a professional fundraiser.
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Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century) by Kay Partney Lautman (Paperback - December 25, 2003)
Used & New from: $80.23
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