A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
An awesome resource for publishers and booksellers,
This review is from: Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program (Hardcover)
This is an amazing resource for ideas. It should be on every bookseller's bookshelf. I keep it handy for when I am hungry for creative ideas.
Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic. This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it. If you have a chance to pick up any of Bodian's books, do it! I love them.
0 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent Reference Book,
By
This review is from: Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program (Hardcover)
Excellent Reference Manual. This will stay on my bookshelf for easy referencing at all times.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
The spectacular growth of direct marketing reflects its greatest virtue: It's the most cost-effective way to sell anything to anyone. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
free examination offer, card pack mailing, list rental order, envelope teaser copy, direct response card, telephone marketers, direct mail copy, rental lists, card packs, consumer lists, charity appeals, direct mail package, rented list, delivery rule, sales letter, direct mail promotion, mail offer, house list, direct mail effort, international promotions, mailing date, mailing piece, label paper, list rentals, direct marketers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Overview of Direct Mail, Postal Service, United States, Fact Book, Cautionary Note, Dictionary of Direct Mail, Solar Press, Effective Uses, Jim Kobs, Peter Hodges, Puerto Rico, Herschell Gordon Lewis, International Direct Mail, Its Impact, Rental List Characteristics, The Direct Marketer's Legal Adviser New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The spectacular growth of direct marketing reflects its greatest virtue: It's the most cost-effective way to sell anything to anyone. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
free examination offer, card pack mailing, list rental order, envelope teaser copy, direct response card, telephone marketers, direct mail copy, rental lists, card packs, consumer lists, charity appeals, direct mail package, rented list, delivery rule, sales letter, direct mail promotion, mail offer, house list, direct mail effort, international promotions, mailing date, mailing piece, label paper, list rentals, direct marketers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Overview of Direct Mail, Postal Service, United States, Fact Book, Cautionary Note, Dictionary of Direct Mail, Solar Press, Effective Uses, Jim Kobs, Peter Hodges, Puerto Rico, Herschell Gordon Lewis, International Direct Mail, Its Impact, Rental List Characteristics, The Direct Marketer's Legal Adviser New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 50
books:
See all 50 books this book cites
4
books
cite this book:
- Profitable Direct Marketing by Jim Kobs on 4 pages
- The Direct Marketing Handbook by Edward L. Nash on page 29, page 52, and Back Matter
- Reach Out and Sell Someone by Gary Goodman on page 20, page 191, and Back Matter
- Marketing Research (Business Masters S.) by Christopher West in Back Matter (1), Back Matter (2), and Back Matter (3)
- Handbook of Advertising Management by Roger Barton on page 25, page 139, and Back Matter
See all 50 books this book cites
- Writing and Developing Your College Textbook by Mary Ellen Lepionka on page 50, and page 222
- 2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets by Denny Hatch in Back Matter
- 2,239 Tested Secrets For Direct Marketing Success by Denny Hatch in Back Matter
- Breakthrough Customer Service: Best Practices of Leaders in Customer Support by Stanley A. Brown in Back Matter
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