Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series) [Paperback]

Roddy Mullin (Author)

Book Description

Publication Date: October 2002 | Series: Marketing in Action Series

Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.

Editorial Reviews

From the Publisher

Roddy Mullin is both a chartered engineer and a chartered marketer. Since 1987 he has been in consultancy helping some 60 compaines with marketing and sales. He is vice president of the Central London branch of the Chartered Institute of Marketing. He is also the author of Value For Money Marketing, published by Kogan Page.

About the Author

Roddy Mullin has been a consultant for marketing and sales for two decades. He has written or co-authored several other books for Kogan Page including The Handbook of Field Marketing.

Product Details

• Paperback: 180 pages
• Publisher: Kogan Page Business Books (October 2002)
• Language: English
• ISBN-10: 0749436778
• ISBN-13: 978-0749436773
• Product Dimensions: 9.2 x 6.1 x 0.4 inches
• Shipping Weight: 10.7 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #7,478,281 in Books (See Top 100 in Books)

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