Direct Response Advertising Made Easy [Paperback]

Entrepreneur Press (Author), Roscoe Barnes III (Author)

Book Description

Publication Date: November 28, 2006

Double Your Ad Campaign Results!

Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.

Action-oriented advice covers:

• The 18 most common mistakes in advertising
• 18 ways to create copy that induces response
• 16 ways to stop prospects in their tracks
• 20 great ideas to increase visibility

Double the response of your next advertising campaign and give an immediate lift to your bottom line.

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Paperback: 180 pages
• Publisher: Entrepreneur Press; 1 edition (November 28, 2006)
• Language: English
• ISBN-10: 1599180464
• ISBN-13: 978-1599180465
• Product Dimensions: 9.3 x 7.6 x 0.3 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #501,344 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars A must-read for the novice, September 17, 2007

By 

Susanna Hutcheson "Copywriting for the Discri... (Midwest U.S.A.) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Direct Response Advertising Made Easy (Paperback)

While an experienced copywriter may pick up a few tips and tricks he or she has long forgotten, this book is for the beginner. It's well written. It has lots of quotes and input from numerous copywriters and journalists.

The book covers a lot and doesn't go too deeply into anything. But for the beginner, this is good.

The author didn't hit radio copywriting too hard and was off a bit on the number of words allowed in both a :30 and a :60 commercial. Though, in truth, the word count depends on the announcer, how the script is to be delivered and other things. So he was in the ball park.

I recommend this book to new copywriters and business people who opt to write their own sales copy but don't know how. This book won't teach you how to be a copywriter. No book can do that. But it will help you.