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1 of 1 people found the following review helpful:
4.0 out of 5 stars
A must-read for the novice,
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This review is from: Direct Response Advertising Made Easy (Paperback)
While an experienced copywriter may pick up a few tips and tricks he or she has long forgotten, this book is for the beginner. It's well written. It has lots of quotes and input from numerous copywriters and journalists.
The book covers a lot and doesn't go too deeply into anything. But for the beginner, this is good. The author didn't hit radio copywriting too hard and was off a bit on the number of words allowed in both a :30 and a :60 commercial. Though, in truth, the word count depends on the announcer, how the script is to be delivered and other things. So he was in the ball park. I recommend this book to new copywriters and business people who opt to write their own sales copy but don't know how. This book won't teach you how to be a copywriter. No book can do that. But it will help you. |
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Direct Response Advertising Made Easy by Roscoe Barnes (Paperback - November 28, 2006)
$19.95
In Stock | |
 
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