Provides students and beginning professionals insights into this vital and growing field. This book blends technical background, hands-on techniques, applied aesthetics, discussions of industry procedures and responsibilities, and essential 'people skills'. Tips from professionals and case studies highlight key concepts.
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About the Author
Ray DiZazzo is an award-winning writer, producer, and director with many years of experience in the corporate venue. He is President of DiZazzo Communications, an independent media company that has created programs for large corporations such as J.D. Power and Associates, GTE, and the United Way. In addition to his corporate media work, he writes on the subject and teaches.
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