Directing Web Traffic: How to Get Users to Your Site - and Keep Them There [Hardcover]

Philip Smith (Author)

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Book Description

Publication Date: December 18, 2002

Covering website promotion by designers for designers, this text shows how to use design effectively for the Internet. It looks at how design can create interest and awareness around a website, help attract and keep visitors and ensure that they see what you want them to. Tried and tested off- and on-line promotional strategies are covered, as are search engine maximization, navigation, advertisements (banners, pop-ups and more), on-line surveys and guerrilla marketing. Profiles of a range of sites and campaigns show how good marketing works - and what should be avoided.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Covering website promotion by designers for designers, this text shows how to use design effectively for the Internet. It looks at how design can create interest and awareness around a website, help attract and keep visitors and ensure that they see what you want them to. Tried and tested off- and on-line promotional strategies are covered, as are search engine maximization, navigation, advertisements (banners, pop-ups and more), on-line surveys and guerrilla marketing. Profiles of a range of sites and campaigns show how good marketing works - and what should be avoided.

Product Details

Hardcover: 160 pages
Publisher: RotoVision (December 18, 2002)
Language: English
ISBN-10: 2880467012
ISBN-13: 978-2880467012
Product Dimensions: 12.3 x 9.2 x 0.8 inches
Shipping Weight: 2.5 pounds
Amazon Best Sellers Rank: #3,462,149 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
So there are all those people out there, potential viewers, users and customers of every web site, and more and more of them are coming online everyday. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Friends Reunited, Need Help, Commission Junction, Jakob Nielsen, Match Commentary Match Report Reaction, Westminster School, Angewandte Kunst Frankfurt, New York, Submission Code, Vincent Square, Bluewave's Dagny Pieto, Chris Cleave, Dean's Yard, Geoff Sutton, Jon Gisby, Potters Bar, Real Simple, Ross Stewart, Steve Pankhurst, Thomson Intermedia

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Citations (learn more)

This book cites 5 books:

Homepage Usability (Swedish Edition) by Jacob Nielsen on page 54
From Hell by Alan Moore on page 21
Planet of the Apes: Reimagined by Tim Burton (Newmarket Pictorial Moviebooks) by Mark Salisbury in Front Matter
Chinese New Year by Christine Smith on page 66
Building Design: Improving Commercial Spaces by Elyse; Schreiner, Phil Umlauf on page 28

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