Directo de Dell: Las Estrategias Que Revolucionaron la Industria de la Computacion (Spanish Edition) [Illustrated] [Paperback]

Michael Dell (Author), Catherine Fredman (Author)

Product Details

• Paperback: 300 pages
• Publisher: Ediciones Granica, S.A.; illustrated edition edition (August 1, 2001)
• Language: Spanish
• ISBN-10: 9506412979
• ISBN-13: 978-9506412975
• Product Dimensions: 8.9 x 6.1 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,203,402 in Books (See Top 100 in Books)

Customer Reviews

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1 of 1 people found the following review helpful:

5.0 out of 5 stars USE GREAT COMMUNICATIONS FOR FANTASTIC SUCCESS, September 15, 2004

By 

Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
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This review is from: Directo de Dell: Las Estrategias Que Revolucionaron la Industria de la Computacion (Spanish Edition) (Paperback)

This book adds a valuable case history about coupling lean manufacturing (custom-built, high quality products, rapidly built using just-in-time inventory -- see Lean Thinking) with great communications (to and from customers, employees, suppliers, technology developers, and product planners).
I have read every published article I can find about Dell Computer and every published speech by a Dell executive, and I learned a lot about what Dell did (and when), why, and what the results have been.

I came away with a much higher opinion of Dell Computer as a communciations model for other companies. They reduce errors because they listen and act quickly. This is one of the biggest weaknesses of most organizations.

Recently, I had the chance to spend a day at Dell on a site visit and came away even more impressed with how well they communicate. Everyone I met had a thorough understanding of the company's vision, strategy, and business model. I have never experienced that before in any company of any size.

You may be tempted to ignore Dell Computer now that their growth and that of personal computers is slowing since 2000. That should affect your stock investing, not your best practices learning.

To the Dell model, you can further improve by considering best practices that Dell does not do enough of yet such as scanning the business environment to locate best practices that it does not yet use.

You can also consider the ideal best practice, which is to replace your product with a service that is better and less costly to the customer. In Dell's case, this would mean turning the network into the computer without the need for a computer in the first place. Since Dell recently announced it will be doing more with servers and services, that may well be in the company's future.

Dell Computer has also been very effective at overcoming the other sources of stalled performance at most organizations: Tradition, Misconceptions, Disbelief about new thngs and ideas, Bureaucracy, Avoiding the unattractive (such as angry customers), and Procrastination.

You can use an 8 step process involving measurements, anticipating the future best practice, exceeding that future best practice using best practices in new combinations, identifying the ideal best practice and approaching it, employing the best employees and incentives to create the results you want, and repeating this process. Then you will run rings around Dell Computer, unless Dell Computer begins to use this process before you do.

Buy, read, think about, decide how to apply the lessons of the book, and act. You will be glad you did.

Michael Dell spends 40% of his time with customers. A lot of the rest goes into designing improved ways to listen to customers. Should you be doing the same?