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Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself Paperback – October 1, 2008


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Product Details

  • Paperback: 240 pages
  • Publisher: Sourcebooks (October 1, 2008)
  • Language: English
  • ISBN-10: 1402213379
  • ISBN-13: 978-1402213373
  • Product Dimensions: 1 x 7.4 x 8 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #2,272,068 in Books (See Top 100 in Books)

Editorial Reviews

Review

"It's a crash course in the kind of marketing that works NOW and works well." (Curled Up With A Good Book )

"What I like most about this book, though, isn't necessarily all of the author's fantastic ideas (and there are a lot of them) but the way David Seaman conveys all this great information. It really does seem as if he's sharing everything he's ever learned about getting the word out." (AllBusiness.com )

"With just a MySpace account and a little ambition, fame - or infamy - is a few clicks away. David Seamen is the author of Dirty Little Secrets of Buzz. He says the same tactics that keep celebrities in the public eye can help anyone, whether they want personal fame, or have a product, cause or business that could benefit from a few minutes in the spotlight." (Associated Content )

About the Author

David Seaman is a full-time writer, blogger, and media personality. Seaman is the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts. He has appeared on numerous TV and radio programs, including CNN Headline News, CBS Radio News, and FOX's The Morning Show, and has been quoted in countless publications all over the world.

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

13 of 17 people found the following review helpful By Intelligent Reader on November 11, 2009
Format: Paperback Verified Purchase
Just finished reading this book from cover to cover. I learned the author LOVES Bill Maher and Michael Moore, HATES Anne Coulter and Bill O'Reilly, and loves to ridicule Conservative talk radio. Oh, and by the way, "Superbad" was hilarious, but he NEVER would have gone to see a movie like "The Passion of the Christ" if it weren't for the marketing.

So I ended up asking myself, "Is this a book or a blog?" It's disrespectful to sell folks a book and then give them page after page of ones own political views.

Or, to put it another way, "Why is he telling me this stuff?" I bought a book on buzz, not a book of political satire. "Stay in your league and give people what they bought, not what you want to shove down their throats," would be my advice to the author.

Someday I look forward to trying another one of Seaman's books, but not until he's grown up. With maturity will hopefully come the knowledge that you shouldn't purposely try to offend the people who just shelled out $14.95 for your skimpy paperback book.

In short, look for a more professionally written book. Trust me, it won't be hard to find one!
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1 of 1 people found the following review helpful By This Guy on August 31, 2011
Format: Paperback
The book begins well enough, but it never fulfills its promises. It doesn't really teach you how to get "BUZZ"....which is what the book is supposed to be about! It mostly tells you what you can do once you DO get Buzz and how to capitalize on it once you have it. But it never really tells you HOW to get it. It talks about how you CAN get it through social networking. But it never gives you real tips or advice. It never give you any solid ideas. It's all-in-all humorous and a quick, entertaining read...but hardly an excellent guide to getting "BUZZ". It should be called "How to use buzz once you have it already".

By the way, the author stresses the importance of having a website. I read the book when it came out. Noticed recently that his website is down and has been for years. If it's so important to have a website, why does his never work?
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Format: Paperback
I read this book in one, quick swoop. It took me about 2 hours.

I've read many things about PR, but this one's different. I'm not sure I can say that it includes radically different information from what I've already seen, but he's actually encouraging. He talks about the fears, the doubts, and the things that hold you back. Best of all, he ENCOURAGES you to get over them!

He knows something important - that buzz comes from a person who steps completely, authentically into their element. He knows that great publicity comes from one thing: fearlessness. And he definitely helped me feel that.

After reading this book, I felt empowered.

Call him a Tony Robbins of PR. I thought it was great!
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Format: Paperback
I hadn't ever heard of this book but rescued it from a sad fate in the discount bin of the local bookstore during it's "Going out of business" sale.

I think if you're new to world of media that has come up in the last few years or so- this is probably too much info on stuff that is new to you.

For someone that's kind of used to all the new media and stuff, it's a great roadmap of a whole bunch of little things to do to generate PR for various causes in a no-cost way. It all does take a good chunk of time though!

I haven't checked it out but I have a strong feeling that this is just a compilation of this guy's blogposts so if his blog is still around, I think you can just read all of it there. But the format might not be as easy to understand compared to in book. It just a bunch of to-do lists which is great because good and proven tactics are definitely a good thing to have when promoting stuff that matters.

Oh, the only other thing is that a lot of this stuff already seems out of date which is probably the danger of doing anything related to social media and popular culture.
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By Alexander on March 31, 2013
Format: Kindle Edition Verified Purchase
Whore is a whore, even if it's buzz one. Author's admiration by Trump is telling a lot. I don't need my money back and certainly few hours of my life wouldn't be returned. I don't advise to spend yours, that definitely not worth it. Page turner - yes, but head trashing with 40+ more than doubtful rules and even epilogue - that is something. Dim fountain of raw conclusions derived from surrounding us media and obsolete 5 years old facts. In Internet era a truth become naked so easily...
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3 of 6 people found the following review helpful By Dave Lakhani VINE VOICE on September 25, 2008
Format: Paperback
Dirty Little Secrets Of Buzz is written for the overworked, online, ADD crowd. It doesn't waste a lot of time trying to give you a history of PR and teach you how to seem more like you are a huge PR company. Instead it gives you down and dirty, step by step processes for creating a crowd of followers online and how to leverage that online visibility into online and offline Buzz.

This book has a lot of case studies that PR purists will find boring and will call "flash in the pan." But for people who want to get famous and build their company brands, they will see that this is the new reality and learn how to leverage it.

The book is a very fast read, the information is accessible and positioned in a way that makes it quick to implement. Will you be a star overnight from reading this book? Probably not, but you will have a much better idea of where to start in a media space that is rapidly changing.

If you are an author, speaker, small business owner or entrepreneur, this book is for you, if you are a cutting edge practitioner of PR who is current on all of the media modalities it may not work as well for you.

Overall, very good book.

Dave Lakhani
Author of Persuasion: The Art of Getting What You Want
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
The 12 Factors of Business Success: Discover, Develop and Leverage Your Strengths
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