Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself [Paperback]

David Seaman (Author)

Book Description

Release date: October 1, 2008

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "
Bookfoolery and Babble

"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."
The Arizona Republic

"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it."
TheHill.com

Practice the Black Art of BUZZ

Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?

In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.

Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:

• Enemies are more important than friends
• A dog and a blog can increase repeat customers
• Put MySpace, Facebook, and the social networking revolution to work for you
• Google juice: hot links from highly rated sites
• TV doesn't make you - you make you
• Get ten thousand visitors for free through StumbleUpon

Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.

Editorial Reviews

Review

"It's a crash course in the kind of marketing that works NOW and works well." (Curled Up With A Good Book )

"What I like most about this book, though, isn't necessarily all of the author's fantastic ideas (and there are a lot of them) but the way David Seaman conveys all this great information. It really does seem as if he's sharing everything he's ever learned about getting the word out." (AllBusiness.com )

"With just a MySpace account and a little ambition, fame - or infamy - is a few clicks away. David Seamen is the author of Dirty Little Secrets of Buzz. He says the same tactics that keep celebrities in the public eye can help anyone, whether they want personal fame, or have a product, cause or business that could benefit from a few minutes in the spotlight." (Associated Content )

About the Author

David Seaman is a full-time writer, blogger, and media personality. Seaman is the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts. He has appeared on numerous TV and radio programs, including CNN Headline News, CBS Radio News, and FOX's The Morning Show, and has been quoted in countless publications all over the world.

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Sourcebooks (October 1, 2008)
• Language: English
• ISBN-10: 1402213379
• ISBN-13: 978-1402213373
• Product Dimensions: 6.3 x 0.7 x 7.4 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #1,556,299 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

13 of 17 people found the following review helpful

1.0 out of 5 stars Amateurish November 11, 2009

By Intelligent Reader

Format:Paperback|Amazon Verified Purchase

Just finished reading this book from cover to cover. I learned the author LOVES Bill Maher and Michael Moore, HATES Anne Coulter and Bill O'Reilly, and loves to ridicule Conservative talk radio. Oh, and by the way, "Superbad" was hilarious, but he NEVER would have gone to see a movie like "The Passion of the Christ" if it weren't for the marketing.

So I ended up asking myself, "Is this a book or a blog?" It's disrespectful to sell folks a book and then give them page after page of ones own political views.

Or, to put it another way, "Why is he telling me this stuff?" I bought a book on buzz, not a book of political satire. "Stay in your league and give people what they bought, not what you want to shove down their throats," would be my advice to the author.

Someday I look forward to trying another one of Seaman's books, but not until he's grown up. With maturity will hopefully come the knowledge that you shouldn't purposely try to offend the people who just shelled out $14.95 for your skimpy paperback book.

In short, look for a more professionally written book. Trust me, it won't be hard to find one!

1 of 1 people found the following review helpful

3.0 out of 5 stars Potential that never quite gets there August 31, 2011

By This Guy

Format:Paperback

The book begins well enough, but it never fulfills its promises. It doesn't really teach you how to get "BUZZ"....which is what the book is supposed to be about! It mostly tells you what you can do once you DO get Buzz and how to capitalize on it once you have it. But it never really tells you HOW to get it. It talks about how you CAN get it through social networking. But it never gives you real tips or advice. It never give you any solid ideas. It's all-in-all humorous and a quick, entertaining read...but hardly an excellent guide to getting "BUZZ". It should be called "How to use buzz once you have it already".

By the way, the author stresses the importance of having a website. I read the book when it came out. Noticed recently that his website is down and has been for years. If it's so important to have a website, why does his never work?

2.0 out of 5 stars Not complete trash... March 31, 2013

By Alexander

Format:Kindle Edition|Amazon Verified Purchase

Whore is a whore, even if it's buzz one. Author's admiration by Trump is telling a lot. I don't need my money back and certainly few hours of my life wouldn't be returned. I don't advise to spend yours, that definitely not worth it. Page turner - yes, but head trashing with 40+ more than doubtful rules and even epilogue - that is something. Dim fountain of raw conclusions derived from surrounding us media and obsolete 5 years old facts. In Internet era a truth become naked so easily...