Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
Dirty Tricks
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8 of 8 people found the following review helpful
Format:Hardcover
A horrendous expose of blatent efforts to quash the competition on the part of both British Airways and American Airlines, headed by several of Britain's establishment figures, several of who "retired" shortly after book publication. But, as one would think only happening in fiction, one of the main players rose to the top again, and is currently the major player. The most alarming aftermath is that this book was suddenly "out of print" very shortly after publication, not only in the US, but in the UK and Europe. I was loaned a copy by an aviation colleague (who received it as a gift from a Londoner), read it and immediately tried to purchase it three years ago. Am still trying. Could it only be a coincidence that during all the political machinations by both BA and AA to join forces, there were no copies of this book available to the public? One of the many horrifying aspects of this book is the way one company can get into the computer system of another in order to cause havoc.
4 of 4 people found the following review helpful
Format:Hardcover
Thoroughly researched account of paranoia and dirty business practices used by BA against Richard Branson and Virgin Airlines from smear and innuendo through poaching passengers in the airports to impersonating Virgin staff. Extremely unsettling expose of the British Establishment uniting with vested interests to do down the underdog led this writer to vow never to travel with BA again: one of the main plotters is now running the company. Reads like a thriller, and additional material for the paperback version detailing a campaign of vilification and vandalism against a member of the public and an unholy alliance between BA and Heathrow police force almost beggars belief - and should cast a long shadow over the close relationship between American Airlines and BA. Essential reading for everyone in business and every airline passanger. First-rate investigative journalism
1 of 1 people found the following review helpful
Format:Paperback
This book had me gripped - I finished it in 3 days. If you no little about the corporate world, industrial espionage, and the world of 'security consultants', this is a fantastic eye-opener.
I can vouch that at least one of the 'players' as Martyn calls them, was described down to a tee. A very accurate portrayal.
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