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Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Hardcover – February 22, 2011

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Product Details

  • Hardcover: 256 pages
  • Publisher: Jossey-Bass; 1 edition (February 22, 2011)
  • Language: English
  • ISBN-10: 0470922222
  • ISBN-13: 978-0470922224
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank: #110,596 in Books (See Top 100 in Books)

Editorial Reviews


#4 New York Times Best Seller (Advice, How-To andMiscellaneous)
#8 New York Times Best Seller (HardcoverBusiness)
#2 Wall Street Journal Best Seller (HardcoverBusiness)
#9 Wall Street Journal Best Seller (HardcoverNonfiction)
#9 Washington Post Best Seller (HardcoverNonfiction)
#1 USA Today Best Seller (Money)
#10 Entertainment Weekly Best Seller (HardcoverNonfiction)
#10 Publishers Weekly Bestseller (HardcoverNonfiction)

“In today’s fiercely competitive global marketplacethe most important resource any business has is the creativethinking of its people. In Disciplined Dreaming, JoshLinkner lays out a road map that will guide individuals, teams, andcompanies to higher levels of creativity. It is a journey that willlead to better ideas and breakthrough thinkingandthose who take it will also have a lot of fun along theway.”
Bill Ford, executive chairman, Ford MotorCompany

“The creativity gap is real and it’s getting worse.Josh Linkner challenges you to become a disruptive force forchange, and I hope you will.”
—Seth Godin, author, Linchpin and PurpleCow

“Josh Linkner is a tremendous business leader who hasestablished a successful and sustainable company, as well as aculture that nurtures employees to help them maximize theirpotential.”
—Hon. Jennifer M. Granholm, governor, State ofMichigan

“At Zappos, one of our core values is to be adventurous,creative, and open-minded. Disciplined Dreaming can helpspark your creative potential.”
—Tony Hsieh, CEO, Zappos.com and author, DeliveringHappiness

“The world has changed dramatically, and we have nowentered a new era of creativity. Disciplined Dreaming is aroadmap to new ideas, and helps business leaders at all levelsunleash their creativity in order to reach their full potential.This important and thoughtful book is a must-read to compete in thenext era of business, and life.”
—Charlene Li, founder, Altimiter Group and author,Groundswell and Open Leadership

“There’s a lot business people can learn from jazzmusicians. The days of managing by musical score aregone—today, victory goes to the improviser. If you are nottinkering with your business every day, sooner or later the marketswill begin to tinker with you—and it won’t be pleasant.Disciplined Dreaming helps you avoid these pitfalls andprovides a systematic approach to becoming that winningimproviser.”
—Keith McFarland, #1 best-selling author, TheBreakthrough Company and Bounce

“It is often said there are dreamers and there are doers.Never before has someone connected the dots and clarified the pathbetween ‘dreaming’ and ‘doing’ like JoshLinkner has in Disciplined Dreaming. This is a must-read forthe innovators and creators who want to cross over to the executionside and make their dreams come to life.”
Dan Gilbert, chairman and founder, Quicken Loans, andmajority owner, Cleveland Cavaliers

“Creativity fuels the growth engine that drives results.Disciplined Dreaming gives us a practical and inspirationalroadmap to move us from incremental improvements to radicalbreakthroughs. Josh Linkner has successfully built some of the mostcreative companies in the world and shows us the way.”
—Jeff DeGraff, professor, Ross School of Business,University of Michigan and author, Leading Innovation andCreativity at Work

“Now all those days I spent dreaming can be put to gooduse. Disciplined Dreaming helps you harness your creativity.Well worth your time.”
—Keith Crain, chairman and CEO, CrainCommunications

“In Disciplined Dreaming, Josh Linkner offers aguide for encouraging and protecting creativity as one of the fewsustainable advantages in a relentlessly competitive environment. Iwould recommend it highly for the leaders and advisors to any highgrowth organization.”
—Victor E. Parker, managing director, Spectrum EquityInvestors

From the Inside Flap

"As economies and world markets continue to change, businessesare constantly being pulled into cost cutting, automation, and riskmanagement. Although these are important elements of businesssuccess, we can't lose sight of the driving force of prosperity,the reason that any company exists in the first place, the sourceof both business and human fulfillment: creativity."—From theIntroduction

In Disciplined Dreaming, business innovator and jazz musicianJosh Linkner shows exactly how you can create profitable new ideas,empower employees to flex their creative muscles, and tap into thepower of creativity to sustain a competitive advantage over thelong haul. Drawing on interviews with hundreds of successful CEOs,entrepreneurs, and artists, Linkner distills exactly how creativitycan be encouraged, as well as its impact on the bottom line.

Disciplined Dreaming outlines a proven, easy-to-apply 5-stepprocess—Ask, Prepare, Discover, Ignite, and Launch—thatwill help you and your team develop your creativity chops. Throughillustrative stories, real-world examples, and fun yet practicalexercises, Linkner shows leaders and team builders how to becomeimmediately more effective in discovering new routes to profitablesolutions.

Designed to be flexible, Disciplined Dreaming clearlydemonstrates how creativity can be used for everything frominnovative, game-shifting breakthroughs to incremental advances anddaily improvements to business processes. With DisciplinedDreaming, even the most resistant corporate bureaucracies cancultivate creativity and become more competitive in today'sshifting marketplace.

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Customer Reviews

For the most part I enjoyed reading the book.
Dr. Cathy Goodwin
This is a great book that will help you to unleash your inner creative thinking process.
Axis Music
He writes in an easy, personal style that helps make the book fun to read.
D. Bratman

Most Helpful Customer Reviews

52 of 58 people found the following review helpful By Dr. Cathy Goodwin TOP 1000 REVIEWERVINE VOICE on February 17, 2011
Format: Hardcover
This book was sent to me for review. The title is particularly apt. Linkner encourages dreaming but the emphasis is on discipline. Unlike many authors, he actually shows how to integrate creativity into a corporate setting, even one that has a buttoned-up culture.

For the most part I enjoyed reading the book. I would recommend it especially as a book to give someone who either is a senior executive or who owns a business. All books on creativity face this challenge. Most organizations (deep down inside) don't value creativity; they just give it a lot of lip service. Unless you're in a position to be a change agent without losing your career, you may just get frustrated with unexplored possibilities.

The book makes a convincing argument for why we need creativity in business today and why we need to care. Hopefully this section will give readers some ammunition to make a case to their higher-ups.

Linkner is a good writer who illustrates each point with vivid examples. He gives particularly detailed explanations of creativity briefs, which will be a good way for companies to introduce these ideas in the corporate framework.

The best parts of the book were the questions he uses to encourage readers to open their minds. I particularly liked Chapter 4, which proposes a series of exercises and ends with a section on developing your creativity chops. The meat loaf story (which most of us will recognize at once) and the cosmetic color story were fun to read and made the point. We also can benefit from taking classes that bring out our creativity, such as art classes or improv acting.

I think it's important to add that you need a strong sense of your market before applying any innovation, creative or otherwise.
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18 of 19 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on April 5, 2011
Format: Hardcover
The title of this book refers to what its subtitle promises to provide: "a proven system to drive breakthrough creativity," one that requires highly-developed mental and emotional discipline. Josh Linkner introduces a methodology, a five-step process, that he calls "Disciplined Dreaming." He interviewed more than 200 people whose creativity has driven their success. What he learned is shared in this book. After making the case for creativity in the first chapter and then explaining the Disciplined Dreaming system, Linkner organizes his material within a sequence of five steps: Ask (Chapters 3&4), Prepare (5&6), Discover (7), Ignite (8&9), and then Launch (Chapter 10). He adds an Epilogue, followed by two appendices. In the first, he invalidates "six common myths that inhibit creativity"; in the second, he provides "Additional Warm-Up Exercises to Jump Star Creativity."

Back to Disciplined Dreaming. Consider the differences between (a) allowing your mind to wander aimlessly and (b) filling your mind with a wealth of information relevant to answering a question or solving a problem and then allowing it to absorb and digest the information. I call the latter "mulling" and it can either be active and aggressive or passive and patient. During the course of his narrative, Linkner explains how to

o Define a "creativity challenge" (e.g. answering an important question, solving a serious problem or taking full advantage of a major opportunity)

o Prepare (mentally, physically, emotionally, spiritually, and environmentally) for the process by which to create or reveal a correct answer or effective solution

o Discover various "avenues" by which to reach that answer or solution

o Ignite forces (i.e.
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31 of 36 people found the following review helpful By Elizabeth HALL OF FAMETOP 1000 REVIEWERVINE VOICE on May 2, 2011
Format: Hardcover
First let me note I tend to dislike titles that have 'Dream' in them. Disciplined Thinking would have been a better title. More mature and leadership mode.

And I agree 100% with reviewer Dr Cathy Goodwin from Seattle who wrote 'For the most part I enjoyed reading the book. I would recommend it especially as a book to give someone who either is a senior executive or who owns a business. All books on creativity face this challenge. Most organizations (deep down inside) don't value creativity; they just give it a lot of lip service. Unless you're in a position to be a change agent without losing your career, you may just get frustrated with unexplored possibilities.'

Unless you are in a position to actually put the ideas in this book in play, there is little useful information that can be used. For the individual, Write It Down, Make It Happen: Knowing What You Want And Getting It by Henriette Anne Klauser PhD is a book I would highly recommend because it helps change how you think, or how to focus and know the difference between just wanting something and knowing specifically what it is you want or need and then getting it.

Sometimes you the underling need to change how you do things in order to help effect change in others and especially in groups of people. Its why we have more followers than we have leaders.
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4 of 4 people found the following review helpful By M. Hammers on March 2, 2011
Format: Kindle Edition
Sometimes it feels like there's no way to find that creative solution you need to reach your goals. This book is a great place to find ideas on how to maximize creativity and discover answers in unconventional ways. Sometimes it simply takes a change of view or a spark of imagination and you find yourself showered in new ideas. In Disciplined Dreaming Josh Linkner has created a five step method to find this creative spark and explains in detail just how to go about utilizing this important skill.
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Most Recent Customer Reviews

More About the Author

Josh Linkner is on a mission to help the world reinvent by unleashing its creative mojo. The five-time successful tech entrepreneur, keynote speaker, and CEO/Managing Partner of Detroit Venture Partners delivers a clear call to action -- it's better to innovate and disrupt your organization before your competition does. The riskiest move companies can make today is hugging the status quo -- believing the future will be like the past is the fast road to obsolescence.

Learning to systematically jumpstart the creative energy of individuals at all levels of the organization is essential to finding new routes to growth, profitability and innovation. Linkner shows how to do it with clear and actionable insights that are based on his own experience and lessons from some of the world's best-known brands. He inspires people with powerful, fun and practical techniques. He ignites immediate and profound results and will show how to unleash hidden creativity and fresh thinking in every setting - from weekly staff meetings to major innovation sessions to new product breakthroughs. Organizations learn to tap into a deep well of inspiration and new ideas -- any one of which lead to dramatic outcomes to leadership, innovation and performance. People come alive as they engage their curiosity and wonder - what seemed ordinary becomes an opportunity for new discoveries.

As a keynote speaker, Linkner delivers presentations with specific take-away value that will help organizations:

* Get unstuck - break free from myths and barriers to unleash creativity
* Tap into the hidden brainpower throughout the entire organization
* Establish an ongoing system to nurture and harvest the best ideas
* Avoid costly mistakes of flawed idea selection and measurement
* Increase the ability to deal with ambiguity and uncertainty
* Learn how to adapt more quickly and proactively to changes in the marketplace
* Apply focused creativity to specific business problems of all sizes and shapes

Josh Linkner is a creative force -- an out-of-the-box thinker whose approach to business was forged in disruptive times. He is an entrepreneur and plays a mean jazz guitar - a combination that accounts for his unique way of listening to business and the marketplace. Improvisation is in his blood - a venture capitalist that lives in the world of possibility.

His first book, Disciplined Dreaming - A Proven System to Drive Breakthrough Creativity, outlines Linkner's prescription for business success. The book, which was a New York Times bestseller, was named one of 2011's top ten business titles by Amazon.com.

Linkner is Founder and former CEO of ePrize, the world's largest interactive promotion agency which provides digital marketing services for 74 of the top 100 brands. Prior to ePrize, he was founder/CEO of three other successful technology companies. Each of his four startups enjoyed successful exits with a combined value of over $200 million. He has been on the board of over 40 companies, raised over $100 million of venture capital, employed thousands of people and fought through the dot-com crash, 9/11 and the 2008 financial meltdown. His extraordinary business accomplishments led him to be honored as the Ernst & Young "Entrepreneur of the Year" and as a President Barack Obama "Champion of Change" Award recipient.

As CEO and Managing Partner of Detroit Venture Partners, Linkner remains at the cutting edge of technology and entrepreneurship. The firm is especially focused on revitalizing his hometown of Detroit. Linkner is a regular contributor to Forbes and Inc. magazines and his work has been featured in The Wall Street Journal, USA Today, and The New York Times.

For more information, visit JoshLinkner.com.