I love the name because in two words it captures the dichotomy that makes for a successful entrepreneur: the fearless spirit of a pirate with the execution skills of a Navy SEAL Team Six. At the Martin Trust Center for MIT Entrepreneurship, we help our student entrepreneurs strike this balance.
The book came about because MIT’s Howard Anderson and I were teaching an introductory entrepreneurship class and over time the class grew from five teams of four students to over 100 teams. We worked very hard to put materials together to help us teach the class in a scalable manner, and I soon realized that this was a pervasive problem that could cause a real crisis and halt the progress entrepreneurship was making in society. That was why I started writing the book.
I get this question everywhere I go. Many people have the misperception that successful entrepreneurs are born, not made, with a history of high achievement. Other misperceptions are that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; research has been proving more and more that entrepreneurship can be taught and that should be considered a legitimate profession and discipline. Entrepreneurship is a team-sport where ideas are much less important than the team’s ability to execute in a highly focused manner.
In my 15 years of doing and teaching entrepreneurship, I’ve gained a lot of wisdom from the scar tissue of failure. It’s not that I’m a guru, it’s that I figure out what works and I pass on that knowledge. I’m fortunate to have this fabulous position at MIT from which I can foster a community where people can learn from each other.
After working at IBM for 11 years, I started my first company, which failed. This failure was so visceral and so real, and I learned a tremendous amount while crashing and burning. Above all, I became aware that the team that you work with is critically important. You need to collaborate with someone you can trust and who works in a way that is complementary to you.
During my time at IBM, I was amazed by the late Thomas Watson, Jr., who was able to scale a company in a way few others have done. The person who has probably inspired me even more is Mitch Kapor, who started Lotus Development Corporation and demonstrated that people could do positive things for society through business. He showed me business could be cool. He transformed Cambridge’s Kendall Square into a hub for innovation-driven entrepreneurship.
Entrepreneurship is not a purely sequential process, but we needed to give people a place to start to keep them from getting lost. I broke it down and determined the most logical starting point and built it from there. While there are many iterative loops along the roadmap, it gives enough structure so that people can get going.
The people who should buy this book are those who are interested in entrepreneurship and want to understand the process. They may be first time entrepreneurs, experienced entrepreneurs interested in doing it again, or businesspeople trying to turn their ventures into high growth companies. In addition, many large, established companies are interested in utilizing the book to prove their innovation capability.
Creating jobs isn’t just about small businesses per se, it’s even more about new, high growth businesses. The Kauffman Foundation found that in 2007, two-thirds of new jobs came from companies one to five years old. Disciplined Entrepreneurship is about creating these new businesses that will drive economic growth.
The illustrations make the book more accessible. In my experience, people learn a lot more when they’re having fun. The illustrations add a dimension of fun to the book that make people more open to its message. They also distill the essence of each step.
My favorite illustration is the last one, because it drives the point that knowledge doesn’t set you free, but action does. Starting a company is not solely an analytical exercise; it requires action. That idea is a good one to end on, and it really resonates with entrepreneurs.
I strongly recommend this book for first-time entrepreneurs.
It is the 24 steps he describes in the book that will quickly allow you to evaluate a business idea and then to plan for the start of success.
The book is very good at making both the basic and advanced concepts of entrepreneurship fit together in a cohesive manner.
The analysis of the example cases is very well done. Although I can't judge the actual content due to a lack of experience in the field, I feel it is very well explained.Published 45 seconds ago by Eaton
It does not preach a specific path of becoming an entrepreneur, but offers the bare bones that everyone should cover.Published 7 days ago by Owen McFadzen
Many books about business, investing, or entrepreneurship are really spiritual self-help books: the author encourages you to "get tough," developing a "winning... Read morePublished 7 days ago by Matthew O Messerschmidt
I love this book. I have read few time since i saw the MIT video and decided to buy this. This is amazing book. Read morePublished 12 days ago by Amad the Spike
Disciplined Entrepreneurship definitely fills a big gap in the market. A huge part of entrepreneurship is about focus and perseverance. Read morePublished 18 days ago by George Berkowski
I wish this book was written 20 years ago.
After years setting up and running various businesses I've learned a few hard lessons that would have been avoided had this... Read more
24 steps are much more than a methodology, is the toolbox than any entrepreneur needs in order to build successful enterprises, Bill Aulet is a man with a vision, and Disciplined... Read morePublished 28 days ago by Sergio-Feliciano Mendoza-Barrera
Saying that this book helped my business is an understatement. I had the chance to read and early preview and it transformed my company. Read morePublished 1 month ago by Jean-Francois Rousseau