The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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Editorial Reviews
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The Discourse of Advertising is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. Advertising examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of advertising but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
–Elisabeth Le, University of Alberta, Canada
–Elisabeth Le, University of Alberta, Canada
About the Author
Guy Cook teaches at the University of Reading.
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First Sentence:
All communications relies on physical substance.. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
grandma adored, old country recipe, contemporary ads, perfume ads, toboggan run, code play, car ads, last stick, many ads, product ads, contemporary advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Times, Sunny Delight, Maxwell House, Pretty Polly, World Wide Web, Armitage Shanks, Frederick Wentworth, Elizabeth Taylor's Passion, Henry Widdowson, Reading Images, Wrigley's Spearmint Gum New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
All communications relies on physical substance.. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
grandma adored, old country recipe, contemporary ads, perfume ads, toboggan run, code play, car ads, last stick, many ads, product ads, contemporary advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Times, Sunny Delight, Maxwell House, Pretty Polly, World Wide Web, Armitage Shanks, Frederick Wentworth, Elizabeth Taylor's Passion, Henry Widdowson, Reading Images, Wrigley's Spearmint Gum New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
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91
books
cite this book:
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- Reading Images: The Grammar of Visual Design by Gunther Kress on 4 pages
- The Advertising Handbook (Media Practice Series) by Sean Brierley on 4 pages
- Ways of Seeing: Based on the BBC Television Series by John Berger on page 63, page 218, and Back Matter
- No Logo: No Space, No Choice, No Jobs by Naomi Klein on page 124, page 218, and Back Matter
- Great Gatsby (Penguin Longman Reader Level 5) by Fitzgerald F Scott in Front Matter, page 206, and Back Matter
See all 100 books this book cites
- Metalanguage: Social and Ideological Perspectives (Language, Power & Social Process) by Nikolas Coupland on 4 pages
- Patterns in Language: Stylistics for Students of Language and Literature (Interface) by Joanna Thornborrow in Front Matter, page 206, and Back Matter
- Metalanguage: Social and Ideological Perspectives (Language, Power, and Social Process) by Adam Jaworski on page 43, page 143, and Back Matter
- Twentieth-Century Fiction: From Text to Context (Interface) by Peter Verdonk on page 30, and Back Matter
- The Advertising Handbook (Media Practice Series) by Sean Brierley in Back Matter (1), and Back Matter (2)
See all 91 books citing this book
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