Functional approaches to the study of language may not only be used to characterize discourse structures, but also to assess their communicative quality. In fact, discourse analysis and evaluation are conceptually related activities. In this volume the link between analysis and evaluation is explored in seven studies discussing a variety of discourse genres like package inserts, telephone openings, survey interviews, meetings, government brochures and direct mail letters. The analytical concepts used stem from different strands of research into language, including cognitive linguistics, pragmalinguistics, conversational analysis and persuasion research.
FREE Two-Day Shipping for students on millions of items. Learn more |
| |||||||||||||||
Book Description
Editorial Reviews
Review
"all the papers in this book provide valuable new insights... well worth reading" -- WORD, Volume 51, Number 3 - December 2000
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
text interestingness, gatekeeping goal, functional linguistic research, relevant context features, target group segments, personal interviewing style, argument scrutiny, opening telephone conversations, verbal quantifiers, reader response study, side effects information, fatigue arise, persuasive texts, frequency expectations, personal relatedness, telephone openings, frequency assessments, institutional discourse, patient information leaflets, answer categories Key Phrases - Capitalized Phrases (CAPs): (learn more)
Pander Maat, Cambridge University Press, New York, Change of Name, Utrecht University, Miss Feldman, Invisible Hand, New Jersey, Academic Press, Cognitive Linguistics, Het Parool, Working Paper, University of Twente, John Wiley, Polity Press, Assistant Professor Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
text interestingness, gatekeeping goal, functional linguistic research, relevant context features, target group segments, personal interviewing style, argument scrutiny, opening telephone conversations, verbal quantifiers, reader response study, side effects information, fatigue arise, persuasive texts, frequency expectations, personal relatedness, telephone openings, frequency assessments, institutional discourse, patient information leaflets, answer categories Key Phrases - Capitalized Phrases (CAPs): (learn more)
Pander Maat, Cambridge University Press, New York, Change of Name, Utrecht University, Miss Feldman, Invisible Hand, New Jersey, Academic Press, Cognitive Linguistics, Het Parool, Working Paper, University of Twente, John Wiley, Polity Press, Assistant Professor Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
