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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Hardcover – August 26, 2011


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Frequently Bought Together

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader + Speak Like a CEO: Secrets for Commanding Attention and Getting Results + Motivate Like a CEO:  Communicate Your Strategic Vision and Inspire People to Act!
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Product Details

  • Hardcover: 230 pages
  • Publisher: McGraw-Hill; 1 edition (August 26, 2011)
  • Language: English
  • ISBN-10: 0071762868
  • ISBN-13: 978-0071762861
  • Product Dimensions: 9.1 x 6 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #120,941 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.


More About the Author

From the author: My background before writing business books and launching Bates Communications was in television news -- I was a TV anchor and reporter for 20 years. That was a terrific experience that helped me understand how to prepare my executive and professional clients for the spotlight. Personally, I am fortunate to live in a beautiful New England town, just outside of Boston. My office is just a few minutes from home. In the summer, I can walk to work! I grew up in the Midwest, and still feel at home there.

Suzanne Bates is an executive coach, author, keynote speaker, former award-winning television news anchor, and CEO of Bates Communications, Inc. Today, Bates Communications has a team of seasoned consultants who improve their clients' businesses by transforming leaders into powerful communicators who get business results. Bates Communications offers strategic communications consulting, executive coaching, workshops, executive presence seminars and boot camps. Clients include Dow Chemical, Fidelity, Mellon/Bank of NY, John Hancock, VF Outdoor, Cabot Corp., Sun Life, EMC, Blue Cross Blue Shield, The North Face, and Stop and Shop.

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Customer Reviews

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I would recommend this book highly to anyone looking to raise their professional game.
Theodore J. Frier, Sr.
This book shares insightful stories and is packed with valuable, must-do exercises that will help you set the building blocks for your brand.
Jenna Dudevoir
Once achieved, small and large companies alike will benefit from a CEO's brand, Suzanne maintains.
Ken Lizotte

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Kelly McNeff on September 22, 2011
Format: Hardcover
As with any brand we cherish, it's often more than the product itself that appeals to us. The brand's story - it's values and principles, how it makes us feel, how it inspires us and why it matters to us - is what we are really buying. In the same way, the values and principles in each of us are what appeals to others. Great leaders leverage the best of themselves in ways that compels others to follow. Like a great product, they are selling a brand that motivates action and innovation.

Suzanne Bates, in Your CEO Brand: The Story of You, brilliantly captures this insight. As an Executive Communications Coach, I continue to encourage leaders to capture and tell stories about their own experiences in all their communications. This book reinforces that notion and simplifies the method for success that anyone can use. Suzanne's examples and stories of leaders who have applied these techniques are undoubtedly great role models. I'd count Suzanne among them for her ability to teach others how to create a successful brand. It's a great read for anyone looking to stand out amongst a crowd.
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1 of 1 people found the following review helpful By Theodore J. Frier, Sr. on September 15, 2011
Format: Hardcover
As an executive speechwriter for the past 20 years, I've worked with leaders of many organizations. Those who are the most successful are able to communicate their message clearly and powerfully because they understand who they are and how they can use their personal experiences to let others see the kind of leader they really are.

Speechwriting is about story-telling and Suzanne Bates offers ways that readers, managers and C-level executives can find their own stories and harness the power of that narrative to get promoted, lead their company or make an impact in their field.

The book's chapter summaries allow readers to easily reference important points. Bates' examples, and her interviews of CEO's who have built their brand, are both instructive and entertaining. I would recommend this book highly to anyone looking to raise their professional game.
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3 of 4 people found the following review helpful By Stuart Cross, Morgan Cross Consulting on October 11, 2011
Format: Hardcover
Suzanne's new book is, like her previous books, a great mix of inspirational and engaging examples and insights together with practical tools that you can use straight away. I work on strategy with CEO's and business leaders and have previously shared with them Suzanne's secrets of effective speaking and motivation with my clients. They love the fact that Suzanne's books give them ideas they can work on immediately. Discover Your CEO Brand will help my clients to better understand themselves, to better communicate what's important and to better build stronger, more successful teams and organizations.
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2 of 3 people found the following review helpful By Jim Estill on September 27, 2011
Format: Hardcover
Suzanne Bates is a best selling author of Speak Like a CEO so must spend a lot of time studying CEOs.

I was surprised there was a big enough market for CEO Branding but it really is about leadership branding in general so the potential audience is much larger.

"Your Brand is in essence your reputation. It is not who you are, it is what others believe you are".

The book cites many examples of great CEO Brands. Using real life examples helps with the impact.

It has a number of exercises to help discover your brand.

It also has a number of possible brands you can add to your list. The one I loved and can identify with and think all CEOs need on their list is Healthy Leader Brand. She is referring to physical health so eating right and exercise although she also has one for emotional health too.

There is a chapter on Social Media and Brand. It does tackle the tough question any leader needs to ask - value vs time trade off. It could have touched more on efficiency (how to get the value without the time) but that is not the purpose of the chapter.

The book is scattered throughout with great business quotes which of course I love. One of them - Jeff Bezos - founder of Amazon:

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well"

Great book. I liked it and have been a CEO for 30 years. I learned and was inspired.
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Format: Hardcover Verified Purchase
This book represents what's wrong with publishing--and perhaps even America--today. Bates, a former local TV news personality with little or no real business experience, tells readers how to build their "CEO brand." One of her main bits of advice--tell your story. Really? No, definitely not. The typical small businessperson or entrepreneur can't tell "his (or her) story" in order to build a business. In fact, if the average person did as Bates suggests, he wouldn't attract business and might even get laughed at. There are too many folks like Bates out there--all sizzle but no steak. As for the folks who bought this book and gave it rave reviews, they are either the author's friends, motivational speakers as she is, or incredibly gullible.
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Format: Hardcover Verified Purchase
The sub-title itself, Embracing and Maximizing Your Unique Value As A Leader, jumped right out at me. I don't currently have a CEO role, but, aspire to someday run a company. This book added quite a few great gems to becoming a better leader. Suzanne Bates has taken the step-by-step approach and provided a road map to this brand identification, development and use. One of the best chapters is Your CEO brand - The Story of You!! Well worth buying if you are in any type of leadership role.
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