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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Hardcover – September 16, 2011
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About the Author
Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.
More About the Author
Suzanne Bates is an executive coach, author, keynote speaker, former award-winning television news anchor, and CEO of Bates Communications, Inc. Today, Bates Communications has a team of seasoned consultants who improve their clients' businesses by transforming leaders into powerful communicators who get business results. Bates Communications offers strategic communications consulting, executive coaching, workshops, executive presence seminars and boot camps. Clients include Dow Chemical, Fidelity, Mellon/Bank of NY, John Hancock, VF Outdoor, Cabot Corp., Sun Life, EMC, Blue Cross Blue Shield, The North Face, and Stop and Shop.
Top Customer Reviews
Suzanne Bates, in Your CEO Brand: The Story of You, brilliantly captures this insight. As an Executive Communications Coach, I continue to encourage leaders to capture and tell stories about their own experiences in all their communications. This book reinforces that notion and simplifies the method for success that anyone can use. Suzanne's examples and stories of leaders who have applied these techniques are undoubtedly great role models. I'd count Suzanne among them for her ability to teach others how to create a successful brand. It's a great read for anyone looking to stand out amongst a crowd.
Speechwriting is about story-telling and Suzanne Bates offers ways that readers, managers and C-level executives can find their own stories and harness the power of that narrative to get promoted, lead their company or make an impact in their field.
The book's chapter summaries allow readers to easily reference important points. Bates' examples, and her interviews of CEO's who have built their brand, are both instructive and entertaining. I would recommend this book highly to anyone looking to raise their professional game.
I was surprised there was a big enough market for CEO Branding but it really is about leadership branding in general so the potential audience is much larger.
"Your Brand is in essence your reputation. It is not who you are, it is what others believe you are".
The book cites many examples of great CEO Brands. Using real life examples helps with the impact.
It has a number of exercises to help discover your brand.
It also has a number of possible brands you can add to your list. The one I loved and can identify with and think all CEOs need on their list is Healthy Leader Brand. She is referring to physical health so eating right and exercise although she also has one for emotional health too.
There is a chapter on Social Media and Brand. It does tackle the tough question any leader needs to ask - value vs time trade off. It could have touched more on efficiency (how to get the value without the time) but that is not the purpose of the chapter.
The book is scattered throughout with great business quotes which of course I love. One of them - Jeff Bezos - founder of Amazon:
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well"
Great book. I liked it and have been a CEO for 30 years. I learned and was inspired.
Most Recent Customer Reviews
The sub-title itself, Embracing and Maximizing Your Unique Value As A Leader, jumped right out at me. I don't currently have a CEO role, but, aspire to someday run a company. Read morePublished on April 1, 2012 by Kevin Warrene
Suzanne Bates' latest book, "Discover Your CEO Brand," is a powerful and pragmatic resource that is full of actionable steps to immediately clarify, enhance and accelerate your... Read morePublished on October 13, 2011 by Philip Symchych
Creating a CEO brand isn't easy, as Suzanne Bates tells us in this, her 3rd book. That's because it's not just about having a little charisma or talent, it's instead about... Read morePublished on October 11, 2011 by Ken Lizotte CMC, author of 'The Expert's Edge' (McGraw-Hill)
In Discover Your CEO Brand, Suzanne Bates understands that as a leader today it's more important than ever to define your brand - and to do so by being your authentic self. Read morePublished on October 11, 2011 by Jenna Dudevoir
I love Suzanne's books! Each is packed with her insights, best practices of her proven track record of success and practical ideas that are easily understood and help create an... Read morePublished on October 8, 2011 by Chad Barr, Author of Million Dollar Web Presence
Whether you are a business leader now, or aspire to be one, your time reading Bates' new book will be well spent. Read morePublished on October 6, 2011 by Susan O'Neil