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Great Read for Anyone Looking to Stand Out
on September 22, 2011
As with any brand we cherish, it's often more than the product itself that appeals to us. The brand's story - it's values and principles, how it makes us feel, how it inspires us and why it matters to us - is what we are really buying. In the same way, the values and principles in each of us are what appeals to others. Great leaders leverage the best of themselves in ways that compels others to follow. Like a great product, they are selling a brand that motivates action and innovation.
Suzanne Bates, in Your CEO Brand: The Story of You, brilliantly captures this insight. As an Executive Communications Coach, I continue to encourage leaders to capture and tell stories about their own experiences in all their communications. This book reinforces that notion and simplifies the method for success that anyone can use. Suzanne's examples and stories of leaders who have applied these techniques are undoubtedly great role models. I'd count Suzanne among them for her ability to teach others how to create a successful brand. It's a great read for anyone looking to stand out amongst a crowd.