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Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist [Bargain Price] [Paperback]

Tyler Cowen
3.3 out of 5 stars  See all reviews (57 customer reviews)


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Book Description

May 27, 2008
Freakonomics revealed much about our society. Now, one of America’s most respected economists reveals how individuals can turn economic reasoning to their advantage in their daily life—at home, at work, even on vacation. Tyler Cowen explains how understanding the incentives that work best with each individual is the key to successful and satisfactory daily interactions—from getting the kids to do the dishes to having a productive business meeting, attracting a mate to finding a good guide in a foreign country. Discovering your inner economist, Cowen suggests, can lead to a happier, more satisfying life. What better carrot could you ask for?

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Editorial Reviews

From Publishers Weekly

Perhaps mindful that the procession of Freakonomics-inspired pop-economics books is becoming a blur, blogger Cowen aims to not hit the reader over the head with economic principles. Indeed, in his chatty disquisitions, economics often recedes into near invisibility. Few readers will hold it against this charming guide on how to get more of the good stuff in life. An engaging narrator, Cowen offers idiosyncratic strategies for appreciating museum art, for building family trust and cooperation, for writing a personal ad, for reading classic novels that seem boring on first inspection, for surviving torture, for properly practicing self-deception and for most effectively giving to beggars in Calcutta. In the book's most passionate and practical chapter, on food, Cowen explains how, with planning and tactics, we can eat much better meals at home and in restaurants, here and abroad. Throughout the book, the author's advice is less counterintuitive than simply surprising (he argues that the committed foodie should look to regions where some people are very rich and others are very poor). Even if you don't agree with all of Cowen's cheerfully offered opinions, it's a pleasure to accompany him through his various interests and obsessions. At the least, you'll pick up some useful tips for what to order at upscale restaurants. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

“Fast, furious, and fun, with great examples of how to apply economic thinking to nontraditional subjects.”
—Stephen J. Dubner, coauthor of Freakonomics

“Engaging [and] useful.”
The Washington Post

“His creativity is a gift.”
—Steven D. Levitt and Stephen J. Dubner, authors of Freakonomics

“[An] economist who’s a wonderfully entertaining writer but also a deeply humane thinker…will…show you how thinking better can actually help you live better.”
—James Surowiecki, author of The Wisdom of Crowds

Product Details

  • Paperback: 256 pages
  • Publisher: Plume (May 27, 2008)
  • ISBN-10: 0452289637
  • ASIN: B001OMHUVU
  • Product Dimensions: 7.9 x 5.3 x 0.6 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #376,513 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
73 of 79 people found the following review helpful
3.0 out of 5 stars Sometimes, a bunch of appetizers does not make a meal August 11, 2007
Format:Hardcover|Amazon Verified Purchase
Tyler Cowen is an economist, aptly self-described "curious intellectual nerd polymath," and a gifted blogger. His new book is the only one I've ever pre-purchased through Amazon. This in itself is a tribute to Cowen's capacity to mobilize appropriate incentives: He secreted a second blog, and advertised on Marginal Revolution that access was available only to those who wrote to say they'd pre-purchased a copy of DYIC. I spent this afternoon reading the book, and my overall impression is that "Sometimes, a bunch of appetizers does not make a meal." Because Cowen's brain brims with creative ways to approach life from an idiosyncratic angle, his blog has marvelous little jags, lists, apercus gleaned from his vast reading. This book is not quite a blook, but it would have greatly benefited from a co-author whose strength was more inclined to thoroughness. While he admits that his habit is to "stop writing just a bit before I have said everything I want to. I find it better to approach the next writing day 'hungry'..." (123), I was left hungry for more detail or resolution on almost every topic. As a troubling example, he introduces the concept of the "Me factor", and deploys it in several instances, but the only explanation provided was this very skimpy account, that focusing "our attention on ourselves ... is in fact our favorite topic. Me, me, me. ... [T]he 'Me factor', as I will call it." (52-3) There are tons of ideas broached here, and the chapters on Art and Food are particularly stimulating. The defense of self-deception felt self-indulgently sketchy, and the final account of how to deal with torture piffles into "Quite simply, it is hard to show other people, in a convincing manner, that we are telling the truth. In the meantime, file this problem under 'Difficult to Solve' and stay out of the wrong cities." (104). If truth in subtitles were enforced, it should be noted that Cowen offers very little to help survive your next meeting, nor do his thoughts on motivating your dentist inspire much confidence.
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21 of 23 people found the following review helpful
3.0 out of 5 stars Lacking a Thesis September 18, 2007
Format:Hardcover
This book falls into a trap several recent best sellers have (Blink comes to mind): books that are just random collections of interesting ideas or stories. Like Blink, Cowen advertises a thesis that is supposed to run throughout the book. However, after the first couple of chapters the idea of discovering your Inner Economist is basically discarded. Instead, Cowen throws around interesting ideas that are of varying degrees of interest, shallow and short. The Inner Economist continues to make cameos, but only so Cowen can stroke the reader's ego with comments similar to "Of course, you and your Inner Economist already knew this."

The book is still worth reading. But go in understanding it will not change the way you think and is a compilation of observations more than anything else. Also understand it doesn't measure up to the leader in the collection-of-economic-observations genre: Freakonomics.
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30 of 37 people found the following review helpful
1.0 out of 5 stars Ugh! November 7, 2007
Format:Hardcover
Cowen gives readers three principles for distinguishing good economics from bad:

1)The Postcard Test - It should be possible to take a good economics argument and write it out on the back of a moderate-sized postcard.

2)The Grandma Test - Most economic arguments ought to be intelligible to your grandmother.

3)The Aha Principle - If the basic concepts are presented well, economics should make sense.

Unfortunately, Cowen violates these less than stunning principles. The book rambles, communicates little if anything about economics, has no integrating thread, and is boring. My guess is that he simply decided to get on the "Freakonomics" bandwagon. If so, it's long past time to move onto another fad.
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Most Recent Customer Reviews
5.0 out of 5 stars Great Purchase!
This book showed up in great condition as advertised and I enjoyed reading every page of it! I would definitely recommend it!
Published 1 month ago by D-Rad
1.0 out of 5 stars UTTER MEANDERING NONSENSE
It is amazing how some 'books' become published.

There is no theme to this unstructured attempt either in relationship to the title, between chapters or within the... Read more
Published 8 months ago by THE TRUTH
5.0 out of 5 stars Entertaining & thoughtful
Tyler Cowen, professor of Economics at Georges Mason University, has written a simple and interesting little book that describe how the understanding of how incentives work is... Read more
Published 18 months ago by Danny Cote
2.0 out of 5 stars Handle with care
Relying on economic principles to determine every aspect of your life is powerful, certainly. Effective, maybe. But it's also more than a little bit psychotic.
Published on January 11, 2011 by SJ
5.0 out of 5 stars Great book. No traditional but that' the point of the book
I got this book from a local library. Read and liked it very much. When I come to amazon.com to buy one to keep, I found the average review is low. Read more
Published on January 8, 2011 by Yi Dong
1.0 out of 5 stars You won't find your inner economist in this book
I've never written a review here before, but I was moved by just how bad this book was to write one now. Read more
Published on October 17, 2010 by Avid Reader
3.0 out of 5 stars Needed a better editor
I appreciate the points Cowen tries to make, but as at least one other reviewer said, he rambles. If the book were two thirds its present length, it would be much better. Read more
Published on February 21, 2010 by l.c.r.
3.0 out of 5 stars Not great but had its moments
This isn't the best book on economics available, but it's not bad. Want to bankrupt your least favorite non-profit? Cowen tells you how. Worth reading if you have some free time.
Published on February 14, 2010 by J. Davis
1.0 out of 5 stars Incentivize This!
Mr. Cowen gives great advice, then fails to follow it himself. The book rambles on and off topic so often that I was continually turning back to re-read his thesis. Read more
Published on December 27, 2009 by Leo J. Mendus II
4.0 out of 5 stars It feels like it could have been better
This is a good book that I wanted to be a great book but that wasn't. Many reviewers have commented that the book claims to be about how to use economics principles to help your... Read more
Published on July 4, 2009 by Don McGowan
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