Darren Hardy says it well: "I only read and endorse books by people who are the living proof of their message." There are people who write books because they've read books, and there are people who write books because they've worked, pushed, and forged a path to success that others want to learn. Scott Fay is the latter. When he says you can apply his principles to build a successful business, it is because he has done it. When he says you can find your sweet spot and live a life of fulfilling purpose, it is because he is doing it. In his stories and illustrations, you can see and feel and taste the elements of his success in such a tangible way that you begin to sense your own ability to succeed as well. You experience this from the very first sentence, "Grape bubble gum changed my life." And as he relates the story of going from being a highly successful business owner to pulling weeds with tears trailing through the dust on his face, you may be wiping tears from your own eyes as well. You cheer as he comes back to be CEO of that very business. And you learn very vividly the importance of staying in your sweet spot. It is real, relatable, and provides solid principles and methods on which to build a successful business and fulfilling life.