Discovering Data Mining: From Concept to Implementation [Paperback]

Peter Cabena (Author), Hadjnian (Author), Stadler (Author), Verhees (Author), Zanasi (Author)

Book Description

Publication Date: September 28, 1997 | ISBN-10: 0137439806 | ISBN-13: 978-0137439805

This book teaches newcomers all they need to know to profit from today's powerful data mining technologies.Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied.Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.

Editorial Reviews

From the Back Cover

This book teaches newcomers all they need to know to profit from today's powerful data mining technologies.Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied.Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.

Product Details

• Paperback: 224 pages
• Publisher: Prentice Hall (September 28, 1997)
• Language: English
• ISBN-10: 0137439806
• ISBN-13: 978-0137439805
• Product Dimensions: 9.2 x 7 x 0.5 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #719,180 in Books (See Top 100 in Books)
  • #99 in Books > Computers & Technology > Computer Science > Artificial Intelligence > Neural Networks

Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

4.0 out of 5 stars A good starting book, a little IBM proprietary, June 18, 1999

By A Customer

This review is from: Discovering Data Mining: From Concept to Implementation (Paperback)

This is a cogent book about the topic.It is a good size for those who want to enter the field. It is also good for the fielders who, after several practical battles, want to vacate and sort out their thought for a while.

A book progressing very well. Fine logical strings threaded delicately in case contexts. Communicative, precise wording, little redundency.

Cases a little simple for savvy beginners. Relating to application is excellent idea, but applications are a little IBM proprietary. We know the field is full of choices. SAS, BusObject,.. the list goes on. Some parts look like a AS400 introductory user manual.

Obviously the writers have working experience. Not much lessons covered though. Technological infrastructures are little touched upon. No blame : tech is changing too fast.

The book shows the author has the best quality one looks for in an analyst: simple, plain words for an essentially technical topic. Should consider having a second volume.

5.0 out of 5 stars A clear introduction to data mining algorithms and process., April 3, 1999

By A Customer

This review is from: Discovering Data Mining: From Concept to Implementation (Paperback)

I found this book really useful and very simple to read. I suggest this book to executive and business people to have an overview about the data mining process and to practioners to have an idea about DM possible business applications.

2 of 13 people found the following review helpful:

5.0 out of 5 stars Excelent book, an introduction to the subject., January 12, 1999

By A Customer

This review is from: Discovering Data Mining: From Concept to Implementation (Paperback)

Practical guide for data minig, El libro es excelente, lastima que el nombre del autor esta mal escrito en la web page, es hadjinian y no hadjnian.