It has things in it that service based businesses can use to make their business even better.
It is crammed with wonderful examples of how the dozen or so companies studied make service a delight for both employees and customers alike.
I read this book for a graduate marketing class, but it is a good read for any business professional out there.
Terrifically readable business and leadership text rich in examples and even richer in wisdomPublished 2 months ago by Angus Jenkinson
The business owners and managers in service industry cant miss this book. Real consumer service element. Implementing theories in practical have power of transformation.Published 3 months ago by ARIF ANSARI
I selected the book because it was either recommended or I enjoyed the synopsis. The book is for self development. It is a great book to read to expand knowledge.Published 8 months ago by Amazon Customer
It is an amazing book that talk about the service industries. The things you should do and the things you shouldnt do. I've learned a lot from it. Read morePublished 12 months ago by Felix E. Benitez
Leonard summarizes the main premise of this book as: "My purpose in this book is to identify, describe, and illustrate the underlying drivers of sustainable success in service... Read morePublished 14 months ago by O. Halabieh
The book was shipped and arrived on time. I would purchase again through this company. Great price on the book!Published on February 9, 2012 by fsubook
My teacher loves this book! It has things in it that service based businesses can use to make their business even better. Read morePublished on January 22, 2012 by kleen4daclub20072002
After seeing the great reviews on this book I thought I was going to love it. It's good, but not great. It does seem to focus on about 5 companies and it just felt repetitive. Read morePublished on August 29, 2010 by Robert Kirk
It's been over ten years since the author, Leonard L. Berry sent me an autographed copy of this book, but the observations are still quite relevent today as they were back then,... Read morePublished on June 8, 2009 by Larry Underwood