Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity Hardcover – March 16, 2009
|New from||Used from|
"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
Frequently Bought Together
Customers Who Bought This Item Also Bought
About the Author
More About the Author
Rita maintains an active social media presence, and has been rated one of the 25 smartest women to follow on Twitter by Fast Company Magazine. She consistently appears in rankings of the top business school professors to follow on that medium: Professors on Twitter. She authors a regular column, "The Entrepreneurial Strategist" for Inc Magazine and blogs regularly at HBR.org. Rita is also one of the Wall Street Journal's "Experts.
Rita's new, best-selling book, is titled The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, which was recognized by Strategy+Business as the #1 business book of the year. Rita has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by Strategy+Business.
Rita is one of the most widely published authors in the Harvard Business Review, including the best-selling "Discovery Driven Planning" (1995), which was recognized as an early articulation of today's "lean" startup philosophy and has been praised by Clayton Christensen as one of the most important ideas in management - ever. She is a highly-respected academic researcher whose work has won awards from the most prestigious management journals.
Rita joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School, University of Pennsylvania and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. She is married and is proud to be the mother of two delightful grownups.
For more information on Rita visit www.ritamcgrath.com.
Top Customer Reviews
The book, Discovery Driven Growth, distills the lessons McGrath and MacMillan have learned working with dozens of companies like ours into a practical, useful and easy to follow bible for organizations intent on driving growth and renewal, but reluctant to take on big risks in doing so. Our experiences are described in the book, as are applications of the book in companies as diverse as Nokia, Microsoft, IBM and small entrepreneurial ventures. One of the things I like best about the book is that it operates at both the strategic level and the level of individual initiatives. As a CEO or senior team member, you can use its concepts to think through the broader questions of strategic direction and portfolio resource allocation that must be determined at the top of the organization.Read more ›
Readers will especially appreciate McGrath and MacMillan's brilliant use of reader-friendly devices, including self-diagnostics, check-lists, figures, and tables, to identify key points. For example, a "Simple quiz to find your openness to discovery-driven growth " (Table 1-1,Page 9), several processes that can help executives to plan their firms' growth during the first steps of DDP (Pages 11-13), and "Conventional versus discovery-driven growth" (Table 1-2, Page 13) in Chapter One. McGrath and MacMillan make equally effective use of BioBarrier, a disguised version of a corporate growth project at a major corporation that illustrates both the perils and the possibilities of DDP.Read more ›
Most Recent Customer Reviews
I loved how the book was able to link concepts to realistic businesses......it made it easier to comprehend. Read morePublished on September 5, 2013 by Teddy
I've not read other books by the author so can't comment on the other review which suggests there's not much new in here. Read morePublished on February 11, 2010 by xFlibble
Research and Development can either be a highly profitable venture or a complete wasteful bust - but what determines the outcome? Read morePublished on August 12, 2009 by Midwest Book Review
This book does a fantastic job guiding the reader to understand the pros and cons of investing on new markets and technologies to maximize growth. Read morePublished on June 5, 2009 by Mark J. Shortwhite
Initially, Discovery-Driven Growth was a little disappointing. The underlying premise was not new ground, but basically a reverse-engineering process for developing new growth... Read morePublished on June 1, 2009 by Kenneth F. Carter
Rita McGrath and Ian Macmillan have written a definitive book on concepts, methods, and tools that can help corporations drive growth. Read morePublished on May 20, 2009 by Vijay Govindarajan
I sent quite a while ago a review to amazon.com about why I did not like this book and why it was much worse than the authors' previous two books. Read morePublished on May 17, 2009 by ARMAN KIRIM, PhD