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I can't wait to use these tools myself.
This is a complex subject but via diagrams and clear evaluation methodologies this book enables the reader to position their products and services.
I've not read other books by the author so can't comment on the other review which suggests there's not much new in here.
I loved how the book was able to link concepts to realistic businesses......it made it easier to comprehend. Read morePublished 12 months ago by ti
I've not read other books by the author so can't comment on the other review which suggests there's not much new in here. Read morePublished on February 11, 2010 by xFlibble
Research and Development can either be a highly profitable venture or a complete wasteful bust - but what determines the outcome? Read morePublished on August 12, 2009 by Midwest Book Review
This book does a fantastic job guiding the reader to understand the pros and cons of investing on new markets and technologies to maximize growth. Read morePublished on June 5, 2009 by Mark J. Shortwhite
Rita McGrath and Ian Macmillan have written a definitive book on concepts, methods, and tools that can help corporations drive growth. Read morePublished on May 20, 2009 by Vijay Govindarajan
I sent quite a while ago a review to amazon.com about why I did not like this book and why it was much worse than the authors' previous two books. Read morePublished on May 17, 2009 by ARMAN KIRIM, PhD