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5 of 5 people found the following review helpful:
5.0 out of 5 stars
Practical information,
This review is from: Disinfect Your Mind: Defend Yourself with Memetics Against Mass Media, Politicians, Corporate Management, Your Aunt's Advice, and Other Mind Viruses (Paperback)
This is a really nice, straight-to-the-point breakdown of what memes are, how they are used, how they affect you, and how to use them. I've been experimenting with trance states, meditation, nlp, and classical hypnosis for a few years and this short book has done more for me than anything else I've read. I've been fed up with long-winded nonsense and this book was the answer to my prayers. There was a small amount of biblical reference I could have done without, though, it they were relevant examples, I guess. Bottom line, this book is pure substance, No fluff.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Real good!,
By Al (Seattle, WA) - See all my reviews
This review is from: Disinfect Your Mind: Defend Yourself with Memetics Against Mass Media, Politicians, Corporate Management, Your Aunt's Advice, and Other Mind Viruses (Paperback)
I like books of this author. They are fun to read, but this one also was an eye opener. I never thought about a human mind as sort of a computer, programmable with what we see, hear or read, but once I read the book, it makes a lot of sense.
For example, We all know that hamburgers and french fries are bad for us. But imagine that you read first time in your life some good book, which describes what a hamburger does to your body with all this glycemic index, insulin resistance and turning your genes into a store-fat mode? That's sort of what _this_ book shows you about watching TV. For a couple of weeks after reading this book I could not help but count hooks, which the authors used in every political show or commercial ad I saw. And it's more than that. I really tried to use techniques from this book at work, and in a couple of months my idea was adopted and the way to go for the whole team. Something that does not normally happen unless you are a boss or an architect. On a minus side, some examples closer to the end are somewhat hard to follow, but overall it's a very good read. A must-read, if you want ot keep you head bugs-free (and use bugs in the heads of others instead of being annoyed like hell with them).
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Surprisingly good,
By Julia "Rusino" (NC, USA) - See all my reviews
This review is from: Disinfect Your Mind: Defend Yourself with Memetics Against Mass Media, Politicians, Corporate Management, Your Aunt's Advice, and Other Mind Viruses (Paperback)
Whevever I see a book on memetics I have to read it. There aren't many of them...
This one offers a clear and accurate definition of memes, avoids confusion of memes and words and explains the matter in simple and undestandable language. It seems fun and easy reading, especially at first, but don't let this deceive you. It discusses serious things and does it well.
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