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Disney Discourse: Producing the Magic Kingdom (AFI Film Readers)
 
 
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Disney Discourse: Producing the Magic Kingdom (AFI Film Readers) [Paperback]

Eric Smoodin (Editor)
4.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

0415906164 978-0415906166 March 24, 1994 1
Hirohito and his Mickey Mouse watch...Goofy and Donald as our "Goodwill Ambassadors". Disney Discourse is an interdisciplianry examination of the the founder and his empire. Examining Disney at a time of expansion - opening new mall stores and theme parks, the essays look at its domestic cultural production and global politics, while aware of audiences' various uses and interpretations of Disney "products". The work in Disney Discourse consolidates the outstanding current work on the subject, while sampling past analyses of "Walt" and his Corporation. Taking the seemingly gentle innocence of a "beloved" national icon, as well as forms of entertainment - theme parks, cartoons, and television - the essays examine the broader issues raised by analysis: the global impact of American popular culture, the politics of Disney, and the complexity and problems of meaning for Walt Disney and the Disney Company as we have received them. Contributors: Julianne Burton, Lisa Cartwright, Brian Goldfarb, Richard DeCordova, Douglas Gomery, David Kunzle, Jon Lewis, Moya Luckett, Richard Neupert, Susan Ohmer, Jose Piedra, Mitsuhiro Yoshimoto, Alexander Wilson.

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Editorial Reviews

About the Author

Eric Smoodin is an Associate Professor of Literature at American University, Washington D. C. He is the author of Animating Culture: Hollywood Cartoons From the Sound Era.

Product Details

  • Paperback: 272 pages
  • Publisher: Routledge; 1 edition (March 24, 1994)
  • Language: English
  • ISBN-10: 0415906164
  • ISBN-13: 978-0415906166
  • Product Dimensions: 9 x 6 x 0.8 inches
  • Shipping Weight: 15.7 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #330,244 in Books (See Top 100 in Books)

 

Customer Reviews

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Average Customer Review
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14 of 15 people found the following review helpful:
5.0 out of 5 stars Complicates Assumptions about Disney, November 21, 2000
By 
"disneychick" (Main Street, USA) - See all my reviews
This review is from: Disney Discourse: Producing the Magic Kingdom (AFI Film Readers) (Paperback)
Disney Discourse is a substantial contribution to the field of Disney Studies. Smoodin's collection offers a range of reactions to the different Disneys that exist: television and film, theme parks, retail, and so forth. Furthermore, this interdisciplinary work is structured in three useful ways. First, it offers some representative materials from Disney's "golden age" that tend to praise Disney (both the man and the corporation). Second, many of the essays consider the reception to Disney. Three, the book is divided into four separate categories that provide an overview of possible approaches to the study of Disney.

As with any collection, not all the essays are of equal analytic strength. There are many good essays, however, particularl in the the sections entitled Cultural Production and Reception. Smoodin's own essay, "How to Read Walt Disney" is, in my opinion, worth the price of the book alone. Even essays which seem more grounded in personal reaction than critique have their worth; they demonstrate the investment individuals have in Disney as a site of debate.

Overall, the result of the book's conscientious structure is to complicate any easy binaries--taken as a collection, Disney Discourse refuses to unreflectively praise Disney or, equally problematic, simply critique Disney. Instead, Smoodin's book offers Disney as a site of investigation, of exploration, and of analysis. Indeed, Disney Discourse might be better renamed Disney Discourses in order to reflect the multiple ways people have approached Disney. Though not all the essays are equally strong, the book is a "must-have" for both serious scholars and Disney enthusiasts alike.

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4.0 out of 5 stars Disney, September 30, 2010
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This review is from: Disney Discourse: Producing the Magic Kingdom (AFI Film Readers) (Paperback)
This is a good publication. A student encouraged me to purchase information about this topic, when she inquired whether my library owned this book. It is very informative and amazing. I have learned a lot about the inside of Disney. This publication is a must read, if you desire to learn about Disney and films.
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4 of 30 people found the following review helpful:
3.0 out of 5 stars A collection of essays about Walt Disney and Disney Corp., August 4, 1998
By A Customer
This review is from: Disney Discourse: Producing the Magic Kingdom (AFI Film Readers) (Paperback)
The essays included in this book cover many different aspects of Walt Disney and his Corporation. Some of the essays written are very negative. The editor appears to have a person adgenda in compiling the essays he included
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Inside This Book (learn more)
First Sentence:
The city bakes in an amber coastal plain, shut off from the world by a horseshoe of mountain to the north, east, and south, and by an ocean to the westward. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
three caballeros, health films, foreign villages, film division
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mickey Mouse, Walt Disney, Latin American, Snow White, New York, Tokyo Disneyland, Donald Duck, Joe Carioca, Roy Disney, United Artists, Los Angeles, Main Street, World War, Frank Wells, Wall Street, Michael Eisner, Steamboat Willie, United Fruit, Gone With the Wind, Silly Symphonies, Cleanliness Brings Health, Dick Tracy, Victory Through Air Power, Becky Sharp, Kansas City
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