Customer Reviews

Disney Magic: Business Strategy You Can Use at Work and at Home

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For $20.00, just the size of the book is disappointing. Barely 100 pages of content, I find the content to be insubstantial, especially compared to all of the other Disney business books that were available. This one seemed to be written by a "wanna be" author expert of Disney. I found nothing compelling or noteworthy in this authors book.

Rich Hamilton's book Disney Magic, Business Strategy You Can Use At Work and At Home, is a refreshing look at Disneyland and Walt Disney World. The first time I read the book I outlined it because I felt there were so many areas that I could improve my professional and personal approach to things. What a wonderful surprise to hear he gives lectures to supplement the book and he has an internet site to enjoy once you've read the book. Although its a business book, it reads like Disney fun. One thing is for certain, Rich really pays attention to how the Parks are run. Buy his book and capture his thoughts for yourself.

Richard Hamilton's uniquely valuable work clearly and quickly equips all business owners, leaders, managers and employees with the ability to enjoy Disney-like success for their businesses.

Hamilton's in-depth analysis of the "Business Magic of Disney" is immediately useful to the reader. His minute study of Disney principles is exceeded only by his singular ability to explain those principles in a context all readere will benefit from.

Here's just some of the things in this book you can use immediately:
*The "Guestology" section (p. 62), great way to improve the customer experience of any business.
*Magic Moments section (p. 66), extraordinary insight into what a business really does for customers and how to create a unique experience unmatchable by competitors.
*Fanatic Cards (p. 86), the easiest way--with no cost--to improve customer service...and make everyone involved and accountable. Brilliant! All at no cost...worth 1,000x the price of the book alone.

Recommended only for leaders, managers and business-owners that want to strengthen customer involvement, develop a more efficient & capable staff, and dramatically improve their profitability.

Firstly, this book is about Disney Magic. That is true, and we'll get to the content shortly. What sets this book aside from a lot of others is that the Author himself actually believes and uses his own advice, which makes the information even easier to read and digest than many other business strategy guides.

Th information inside is simple: How to build a better business using principles based on careful observation of the Disney way of doing things. And it works.

The actual information is very valuable, and will surprise and delight you with it's insightful backstage glimpses. it contains solid grounding for building a successful and profitable business that attracts customers again and again.

It is also an excellent read, and one which I would recommend for fans of anything Disney, as there are plenty of fun facts and secrets, some known already and some that will mke you say "I never knew that !" You will find yourself re-reading this book for the entertainment value as WELL as the business information.

There are two other books due for release by Rich Hamilton related to this one: Internet Business Magic, and the Disney Magic Ideabook, and I would advise all of you to keep an eye on these as well.

"A quick read that provides a formula for dreams to come true, employee management, problem solving, balancing dreams, and bringing customers back again and again."

This is not a bad book, but it is not a Disney book. The author takes his love of Disney and applies his own "make a list" philosophy of business success. He does not show how Disney became a success. I found this to be a run-of-the mill "positive thinking" book. It basically says, make a list of what you want to accomplish and that will get you there. Nowhere in the books about Walt or Roy that I have read have I seen any mention of them making lists and then visualizing their way to success. I would skip this one for a better Disney book.

Much has been written about the "raving fans" concept for business. Rich Hamilton's book, Disney Magic, shows you how - step by step - with one of the great models of the world.
Everybody knows Disneyland and Disney World are "the" places to make you happy, make you smile, and to entertain you - regardless of age.
How they do it is the secret we all need to know. Rich has delved into every corner - out front and behind the scenes - even Disney's trash cans.
The result is a vastly entertaining book that delivers one gem after another to help you establish your own claim on the coveted testimonial we all want to hear - that of, "I just love doing business with those people. They always go beyond the call of duty."
Get a copy of this book. I use it as my model to help gain new customers. It works.

Rich Hamilton dissects the magic of Disney in a fun, interesting and user-friendly way. "Disney Magic" clearly is a book of business savvy you can adapt to use personally and professionally.