The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire [Paperback]

Ron Grover (Author)

Book Description

Publication Date: September 1, 1996

This revised and updated edition of the text presents the saga of the Disney entertainment dynasty, including the company's $19 billion deal to buy Capital Cities/ABC. It offers an in-depth account of how Disney evolved into one of the 20th century's most successful and respected corporations. This behind-the-scenes account of the corporation reveals how Disney executive Frank Wells' death led to the demise of the management team that had guided the company's comeback and offers an account of the departure of legendary studio chief, Jeffrey Katzenberg.

Product Details

• Paperback: 300 pages
• Publisher: McGraw-Hill Trade; Rev Sub edition (September 1, 1996)
• Language: English
• ISBN-10: 0786310022
• ISBN-13: 978-0786310029
• Product Dimensions: 8.9 x 5.9 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 2.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,021,486 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

1.0 out of 5 stars This book is unreadable, it's so bad., August 26, 1998

By A Customer

This review is from: The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire (Paperback)

My first question is whether or not Grover even reread his own book. Was this book edited at all? It is ridden with distracting typo after distracting typo. I forced myself to read about 100 pages, and it was absolutely maddening. The first sentence of the book has a typo, for goodness sake!!!! It's like writing, "It was the best of tymes, it was the werst of times." Can you imagine???!!! That set the tone for the rest of the book.

I am amazed with Grover's inablilty to communicate a coherent thought. It's as if he wrote each chapter in a vaccuum, repeatedly and painstakingly reminding us of the background of each player in the Disney story. For example, at some point one would think he would give the reader enough credit to remember who Richard Rainwater is without repeating his full name and telling us who he is everytime he's mentioned.

This ranks right at the top as one of the worst books I have ever TRIED to read. The best thing about it is the picture on the front. A 4th grader could write better than this. Do yourself a favor and don't make the same mistake I made by buying this garbage. There has to be something better on the Disney story out there...somewhere...even if you just read a review of Mulan.

6 of 6 people found the following review helpful:

1.0 out of 5 stars Yuck, January 26, 1998

By A Customer

This review is from: The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire (Paperback)

This book is full of mistakes (both grammatical and factual). One of the most poorly edited books I have ever read, I would discourage anyone from buying The Disney Touch. In fact, if you want my copy, feel free to ask.

6 of 7 people found the following review helpful:

3.0 out of 5 stars Good collection of Disney trivia, March 24, 1999

By 

Dr. Lynn H. Clements "Dr. C" (USA) - See all my reviews
(REAL NAME)   

This review is from: The Disney Touch: Disney, ABC and The Quest for the World's Greatest Media Empire (Paperback)

For trivia buffs, this book is chock-full of Disney vitae. Since I'm not interested in the year, actors/actresses, gross revenues, etc. of all of the Disney movies, about 80% of this book was unnecessary. My purpose was to compare the Walt regime with the Michael Eisner organization. Clearly, the Eisner story is a lesson in a hurting kingdom, in search for a white knight, with major doses of pixie dust and how the kingdom's economy turned around. Informational, not really enjoyable. I read it for a doctoral class.