The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company [Paperback]

Bill Capodagli (Author), Lynn Jackson (Author)

Book Description

Publication Date: August 28, 2000

Business people around the world raved about The Disney Way and Fortune proclaimed it, "so useful you may whistle while you work." Now, authors Bill Capodagli and Lynn Jackson are back to deliver a comprehensive, step-by-step implementation plan based on Walt Disney's principles outlined in the best-selling The Disney Way.

The Disney Way Fieldbook provides action plans for instilling Disney's vision into any company, complete with diagnostic exercises, practice sessions, proven advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.

Editorial Reviews

From the Back Cover

By the authors of the popular The Disney Way­­a Fortune magazine "Best Business Book"

A Blueprint for Instilling Creativity and Teamwork­­And Achieving Disney-Like Results in Your Organization

Let The Disney Way Fieldbook help you put "show" into any business.

"Tinker toys? Ping Pong balls? An imaginary acid river? When first leafing through these team building and management exercises, you might be tempted to think that Capodagli and Jackson have been to Disneyland one too many times. But these Fortune 100 consultants know that ambitious creativity is the key to implementing the Dream, Believe, Dare and Do principles that they first presented in The Disney Way. Whether building a structured approach to evaluating customer service or developing systematic processes for resolving conflicts among team members (to cite just two examples) these imaginative exercises will help you and your team rethink accepted ideas, increase awareness, push your creativity and develop solutions­­all in fun and unexpected ways.

"If Walt Disney had ever written a management book, this is what it would look like."­­Chris Murray, Editor-in-Chief, Soundview Executive Book Summaries

"The Disney Way Fieldbook is both entertaining and informative. After reading this book, you will discover and believe in the magic of your people too!"­­Ken Blanchard, co-author of The One-Minute Manager and Leadership by the Book

"A tremendous companion to The Disney Way, this book puts theory into practice as it incorporates all of the magic of dreaming with the reality of doing."­­Dr. Stephen Covey, author of The Seven Habits of Highly Effective People

About the Author

Bill Capodagli and Lynn Jackson (Indianapolis, IN) are managing partners of Capodagli Jackson Consulting and the authors of The Disney Way. They give seminars around the world on how to implement the Disney Way in any company.

Product Details

• Paperback: 408 pages
• Publisher: McGraw-Hill; 1 edition (August 28, 2000)
• Language: English
• ISBN-10: 0071361065
• ISBN-13: 978-0071361064
• Product Dimensions: 8.7 x 7.4 x 1.1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #438,844 in Books (See Top 100 in Books)

More About the Author

Bill Capodagli (pronounced Cap o die) co-authored one of Fortune magazine's "Best Business Books of 1999," The Disney Way: Harnessing the Management Secrets of Disney in Your Company. Prior to co-founding Capodagli Jackson Consulting in 1993, Bill held managerial positions at the consulting firms of AT Kearney and Ernst & Whinney (now Ernst and Young). From 1991-1993, Bill launched the University of Southern Indiana's business consulting initiative and began teaching The Disney Way principles to an international client base. His popular speaking engagements on the topics of Disney/Pixar leadership; Pixar innovation; and Disney customer service, are transforming both entrepreneurial and Fortune 500 companies alike.

Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

5.0 out of 5 stars Practical magic, December 11, 2000

By A Customer

This review is from: The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company (Paperback)

This engaging and enlightening book is as much fun to read as it is profitable to use. Structured like a theater script and written with a dramatic verve, it casts teamwork as human drama, and taps and energizes team members' innate will to succeed not just as individuals but as members of a group. This book, and its companion volume "The Disney Way," really stand out from the business book pack in their passion, good humor, and advice on creating the practical magic that makes a team even greater than the sum of its parts. Authors Capodagli and Jackson are really onto something with their "Dream, Believe, Dare, Do" guiding principles, and their business-wise and human-wise insights make their work essential reading for leaders of all types.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Finally a book that's specific!, November 3, 2000

By 

Jerry McColgin (Westfield, IN USA) - See all my reviews

This review is from: The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company (Paperback)

As a consultant myself that works with cross-functional teams, it is great to finally come across a book with proven activities that really work! This is a great tool to add to your repertoire. Individual activities are spelled out in terms of the benefits they provide, the materials required and specific guidelines on how to conduct them. This is a great contrast to the plethora of books on the market that promise great activities but provide nothing of value.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent Companion Title, June 26, 2006

By 

J. Nicholson (New Mexico) - See all my reviews
(REAL NAME)   

This review is from: The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company (Paperback)

The Fieldbook is an excellent companion book to The Disney Way, and gives tons of helpful hints and exercises for implementing new Disney Way methods of organizing or structuring your business culture, so to speak. As a trainer, I found it extremely helpful, and highly recommend it.