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Like one of the roller coasters at DisneyLand, Stewart's epic book takes readers through a wild up-and-down ride as it describes Eisner's regime as CEO. The tale begins with Eisner's early successes rejuvenating Disney's live-action movie franchise and theme parks, the kickoff of the modern animation era with blockbuster hits like The Lion King and Beauty and the Beast, and the cultivation of a highly talented cadre of lieutenants, which reads like a Who's Who of executive talent now dispersed across the Fortune 500: Stephen Bollenbach (Hilton Hotels), Steve Burke (Comcast), Geraldine Laybourne (Oxygen Media), Richard Nanula (Amgen), Joe Roth (Revolution Studios), and so on. Stewart makes clear that Eisner has had a major eye for strong creative content himself, both as a young executive in his pre-Disney years at ABC and at Paramount Pictures and more recently in building partnerships like Disney's extremely lucrative one with Pixar.
Just as he credits Eisner for various Disney successes, though, Stewart assigns blame for the failures, too. The thoroughly researched 534 pages of DisneyWar make clear that his overall verdict on the CEO is negative. Much of the book describes detailed and specific interactions between Eisner and his rivals. Readers interested in the entertainment industry or in the personalities which drive it will not be disappointed. The blow-by-blow accounts of Eisner's feuds with Dreamworks SKG founder Jeffrey Katzenberg, who was his chief aide for nearly two decades, and Michael Ovitz, the superagent from CAA who had been friends with Eisner for even longer than that, are amazingly detailed. They show Eisner to be creative, funny, and charming when he wants to be--and devious, dishonest, and horribly Machiavellian when he doesn't.
Though dispassionate in his writing, Stewart assembles a withering portrait of Eisner as a grasping, self-centered, manipulative, and ultimately self-destructive executive. He shows how the Disney CEO has consistently undercut his potential successors within the company, in many cases drawing on Eisner's own writings and conversations with board members. He shows how Eisner's erratic attitude towards paying severance to former employees--in some cases being overly stubborn (as with Katzenberg, to whom he had a chance to close out for $90 million, but whom Disney ended up paying $280 million) and in others being shockingly lenient (as with Ovitz, who received a $140 million golden parachute after one relatively ineffective year at the company). He shows the overreach of grandiose projects like Euro Disney, and the missed opportunities like Lord of the Rings, Sopranos, and Survivor, on all of which Disney passed.
In the end, Stewart has returned with DisneyWar to what he does best: drilling into a murky and complex subject, capturing an enormous amount of detail through personal interviews, emails, memos, court records, and other data sources, and then weaving together a rich tapestry of people and events to bring others to the same conclusions he has clearly reached himself. Though some readers might tire of the reams of detail Stewart offers--at certain points, the book reads like a gossip rag, with intricate he-said, she-said accounts of individual meetings--most will enjoy it. Beyond the entertainment value, this book also has serious value to students of corporate governance, as it presents a scathing portrait of Disney's captive board of directors and shows what happens with the lack of proper CEO oversight. --Peter Han --This text refers to an out of print or unavailable edition of this title.
In this book, he takes on Michael Eisner's reign at the helm of Disney.
Nonetheless, I finished reading this book in about a week (although I read the first 200 pages in the first couple nights) and feel it was worth my time.
People say "if you read this book you will never look at Disney the same way again".
The book is very engagingly informative. The quality, however, of the individual paperback book I received, published by Simon & Schuster Paperbacks and shipped and sold by... Read morePublished 15 days ago by rivver
Excellent rendition of the rise and decline of Michael Eisner's leadership. Amazing to learn about the level of ego, dysfunction and hubris that led to the ultimate changing of... Read morePublished 16 days ago by JAF
Great insights. Loved the way Stewart wrote (perspective, etc). I enjoyed every minute of reading the book. Would buy more of his work.Published 3 months ago by Emily Carroll
This book, far from being just an insight into Disney, offers a fascinating look at the very nature of the entertainment industry itself and just how exposed it is to the petty... Read morePublished 3 months ago by Nathaniel Dean James
Stewart turns this business history into a thriller. The characters' flaws are slowly revealed through their own actions. Read morePublished 4 months ago by Kaaran Thomas
The book covers the 20 year reign of Michael Eisner as CEO of Disney. The amazing rise and tumultuous end of Eisner's career at Disney are well covered, and the insights and... Read morePublished 4 months ago by Edward J. Barton
My husband and I have been listening to the booktape over the last two months on our ride to/from work and this story has sparked much discussion, debate and wonder. Read morePublished 5 months ago by Richard F. Gore
This is such an interesting book. Once I started to read it, I could not put it down. It really helps you to understand who the big players are and what goes on the scenes in the... Read morePublished 6 months ago by Suzhoukid32