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Disneyana: Classic Collectibles 1928-1958 Paperback – April 2, 2002


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Product Details

  • Age Range: 1 and up
  • Grade Level: Preschool and up
  • Paperback: 200 pages
  • Publisher: Disney Editions (April 2, 2002)
  • Language: English
  • ISBN-10: 078685376X
  • ISBN-13: 978-0786853762
  • Product Dimensions: 10 x 0.6 x 10 inches
  • Shipping Weight: 1.9 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,508,730 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Objects featuring Disney characters-Disneyana, as it were-are bought and sold today as collectibles and/or as investments, sometimes for enormous sums. From roughly 1928 to 1958, however, Disney characters were often purchased as consumer goods because Kay Kamen, Walt Disney's first licensing representative, encouraged merchants to emblazon Disney characters on everything from playing cards to toothbrush holders to watches to cereal boxes. This book is neither a price list nor a collectibles catalog. Instead, it provides a colorful photographic record of these classic collectibles, giving the reader the opportunity to see rare pieces from private collections as well as more accessible Disney merchandise. In our health-conscious age, it is amusing to see objects like an old 1930s Post Toasties Corn Flakes box with Mickey pointing at an ingredients list of corn grits, sugar, and salt. Recommended for popular culture collections.
Janice Zlendich, California State Univ. Lib., Fullerton
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Booklist

Enticed by Mickey Mouse watches, Snow White figurines, and Donald Duck lunchboxes but unable to afford the lofty prices they fetch in the collectibles market? Here's the next best thing. Disney cartoons still inspire vast amounts of merchandise, but pop culture aficionados Heide and Gilman concentrate on the "golden age" that began when Mickey Mouse took the nation by storm in 1928 and continued to the late-1950s baby boomer era of Mouseketeer ears and Davy Crockett coonskin caps. The informative, entertaining text traces the commercialization of Disney's characters, whose overwhelming popularity virtually created tie-in merchandising as we know it today. The success of Disney products is epitomized by the Mickey Mouse handcar made by the Lionel toy train company: it saved Lionel from Depression bankruptcy. Of course, the 300 photos (most in color) of everything from dolls and clothing to cigarette stands and hairbrushes, all sporting Disney characters, exert the book's primary appeal. Poring over pictures isn't the same as owning the treasures, but with a 1931 German Mickey Mouse windup toy bringing $39,000 at auction last year, it's cheaper. Gordon Flagg --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
My wife has been a lifelong lover of Disney animation. When she was a kid she wanted to be a Disney animator. We have two kids and so she has had to put that dream on hold - but when she opened her birthday presents and saw this was among them in addition to many other Disney books, she started crying. She thinks this book is absolutely beautiful and really allows her to read and become a part of all that Disney animation she has loved for so long. I thoroughly recommend this if you are or have a Disney lover in your life.
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1 of 2 people found the following review helpful By Louise Godsmark on September 28, 2008
Format: Paperback
What a wonderful book, how could you not love it- if you are a Disney fan then just buy it - you won't regret it!! All those pull out items are just great. You wouldn't find them anywhere else- ok ther're not original but at least you can see and touch them!!
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0 of 1 people found the following review helpful By nancy masten on July 11, 2013
Format: Paperback Verified Purchase
Very helpful book! and.....I enjoyed reading about all the Disney stuff. Photography is excellent. Book should be useful for novice, as well as, serious collector
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1 of 5 people found the following review helpful By Thord Arbin on November 9, 2006
Format: Paperback
It's a verry good book, every collector should have it.
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