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9 of 11 people found the following review helpful
on April 4, 2007
Format: Hardcover
I read this book in two sittings, which in it's self should say, this is a good book. I also read the first ladies' "Mr. Stereotype" review and I had to retort.

This book to me seems to me like an account in Mr. John's life up to a couple years ago. He did not come across and a street thug but more as a struggling black man working on making it in America (he worked at Red Lobster) . I think young lady missed the point, and in turn a lot the knowledge that was passed along in the book like about taking chances, running with new ideas and believing in yourself. The story that was told in this book needs to be heard. There are not to many positive words of encouragement addressed to the hip hop nation, and this is one of them. Young enterpuernuers across the world should tip their hat to this gentleman and persons like the young lady whom wrote the first review, should read the book again.
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6 of 7 people found the following review helpful
on March 3, 2007
Format: Hardcover
It is said that all markets are niches. Daymond John found a niche and has been able to really make it pay off. His niche is identified by the name of the company - FUBU - For Us By Us. Mr. John has been able to find a position in the high powered, fast moving world of the fashion industry.

As a young black man in Queens, you would have thought that his chances of spending a life in prison were higher than runing a fashion empire - and they probably were. But through an understanding of power and the appearance of power he was able to move out of Queens, a long ways out.

Two points about the book stand out to me. First was the number of ventures that he worked in while trying to find what fit. An MBA student studies case histories of businesses to (hopefully) help the student learn from others. Mr. day lived them instead. Some were marginally successful, some were less so. But from each he learned, and learned better than the MBA student could possibly learn.

Second Mr. Day seemed to have from the beginning an innate understanding that displaying power, the appearance of power is what makes it work in his space. I was reminded of Arthur Miller 1949 play 'Death of a Salesman,' where the guy is out there 'riding a smile and a shoeshine.' Mr. Day's world is different, but perhaps in detail only.
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23 of 31 people found the following review helpful
on March 1, 2011
Format: Hardcover
I don't agree with another reviewer that the book was ghetto. It was a good illustration of what many black males feel like they have to resort to to make a dollar. I am proud of the fact that his company starting from making hats to a multimillion dollar company. I even have a FUBU jacket which I bought because I was proud of the name of the company, "For Us, By Us." (and it's very fashionable). However, I got six or so chapters in and, even though he was getting his business off the ground, he still had that hustle mentality where he was engaged activities that still had traces of being barely legal or outright illegal. I kept waiting for the moment where once his company finally got off the ground, and he could finally be above board, but I haven't seen it yet and I suppose I have to give the book some time. I read books about entrepreneurs, especially black entrepreneurs regularly. I do seem to find a pattern that, when a sista starts a business, usually it follows the story of her learning on the fly with each mistake and each expansion- but not necessarily doing illegal things. In this book, because of the way he was raised by his mother, he was raised to know better than to engage in some of the activities he did to make money in his teens and young adulthood. I also disliked that he would make assertions like after the makers of Cristal disassociated themselves with black consumers, that there was this mass boycott of it in the black community. That's fine to say if it's backed up with facts or articles attesting to that. It was written conversationally, so I figure that the co-author took a bunch of interviews and fashioned them into a book. What I will say that stuck with me positively was his statement by his mother saying, "It's takes just as much energy to not do anything as it does to try to do something." Basically saying it takes as much effort to be poor as it does to strive to be rich.
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5 of 6 people found the following review helpful
on February 2, 2008
Format: Hardcover
In life the amazing stories are always the people who had an idea first and worked to make their immediate vision come true.
They aren't sure about all it takes to make that vision come to life, but they work at something every day, blind to any obstacles.

Years later they look back and truly can't believe how they got from where they started, to where the vision isn't just a reality, it's beyond anything they would have imagined.

Daymond John's story is not only authentic, it has a ton of insight into brand building that you would read in any "Brand Think" book on the shelves.

The fact that it comes from someone running a multimillion dollar/international company makes it a lot more real than Joe Marketing Specialist.

Not to tear them down, because those writers do have their place.

I've read the autobiographies of the Haggen Daz founders, Rose and Reuben Mattus; Howard Shultz's Starbucks adventures; Ray Croc grinding it out at McDonalds; just to name a few, and Daymond John's FUBU story is as impressive as their stories.

I have more respect for him now than I did before opening the book.
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2 of 2 people found the following review helpful
on April 28, 2009
Format: Hardcover
This book was so interesting, I read it in one day. It was one of those things, where; I didn't want to put it down because I was afraid I was going to miss something. It is so exciting and exilerating, this book literally made me scream with exitement. Daymond John is so candid in this book he actually makes you believe you can do what he did. He makes you believe that it can be done...by simply telling you how he did it step by step, the failures as well as the successes. He is a winner in more ways than one and this book will open your eyes to who Daymond John really is and how FUBU changed the world of fashion, branding and lifestyle.
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1 of 1 people found the following review helpful
on October 9, 2014
Format: Kindle Edition
I started "Display of Power" thinking it would be a book I would reference to get some information and support that would help me run my business. I would do what I did with a million other business books, skim through them and keep them nearby when I got a chance to read them. It was so much more and I MADE time to read it. It wasn't just another dry business book about how anyone can make it. It was not just about the climb but some amazing business and life tools. I must say, for me, his mother stole the show in the book. She was a modern woman who not only raised her son to "think bigger" but she was an entrepreneur herself. I was in awe of her resiliency and how she heard her own drums and danced to them. I laughed at some parts, highlighted others, and at times as I read about Daymond's drive, I cried. I understand that passion. You can feel it all through the book. This man was determined to succeed. This book is not only a MUST read but a must read over. I LOVED every minute of it.
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1 of 1 people found the following review helpful
on October 8, 2014
Format: HardcoverVerified Purchase
Daymond John is the man when it comes to branding and business ! His book is a great read for the entrepreneurial mind who can understand Daymonds journey . I literally read his book in a week . It pulled me in to understand that a entrepreneurs work isnt easy but gratifying when you attain your goal . Daymond puts his heart and love about his life so we can share the passion of being business owners ! You have to pick up a copy ! I can't tell you anymore ! Daymond is the man !
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1 of 1 people found the following review helpful
Format: Kindle Edition
When I started this book, it was not what I expected. I give Daymond John my enthusiastic support for taking the lesser travelled road and having excellent vision to the possibilities when many around him were taking an easier way or blaming others for lack of opportunities. He shows the openess to learn from anybody who is willing to teach him, and in turn is willing to take risks on many who have the drive but maybe not the education. There is a lot of good business school knowledge here, which must have come from coworkers or the school of hard knocks. This book would be great for any marketing student to get a real understanding about what branding is really about. It defines it so much better than the stuffy books I had to read in school.
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on October 28, 2014
Format: HardcoverVerified Purchase
I really enjoy reading books by successful entrepreneurs and I've read three books by the Shark Tank investors. I thought Daymond's book was awesome. He really broke down his story and made it fun. What I really enjoyed about his story is that I learned things about the African American community that I found incredibly interesting. What influences the way clothing is kicked off and makes its move into the world was so cool.

When I was finished with the book my head was spinning with specialty food products that I could create and sell in the African American community ( Daymond writes about how this market is wide open) Products created by African Americans for African Americans. Hot sauces, frozen foods and on and on! Even had recipes and names I was coming up with! Only thing is Im not African American! Should that stop me? LMAO.

Daymond John is a brilliant guy. He sees opportunities where most don't because he thinks out of the box. And in a big way!

This book is a real eye opener for EVERYONE and if you're an African American thinking about buying this book this white boy is telling you that you GOTTA get it! It could change your life.
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Format: HardcoverVerified Purchase
This book was brought to my attention via Shark Tank and Mr. Daymond John's appearance on the show. I really cant believe it took me two years to purchase this book!

Beside being a Shark Player on the hit tv show Mr. Daymond John is busy running his empire but he takes the time to talk to people via Twitter and it like having a personal mentor.

I think this book is a must have and it is not going to tell you how to duplicate his success but it will tell you how he went about it and what you should do and shouldn't do.

The core of this book is how the Fubu's empire came about from birth to infancy and to being a global fashion player today.

It is a very unique book worth adding to your collection if you are serious about becoming a 1099 filer as opposed to a W2.

The book opens your eyes to opportunities in the business world and he strongly encourage you to pursue your passion.
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