Most helpful critical review
23 of 31 people found the following review helpful
Find it hard to recommend
on March 1, 2011
I don't agree with another reviewer that the book was ghetto. It was a good illustration of what many black males feel like they have to resort to to make a dollar. I am proud of the fact that his company starting from making hats to a multimillion dollar company. I even have a FUBU jacket which I bought because I was proud of the name of the company, "For Us, By Us." (and it's very fashionable). However, I got six or so chapters in and, even though he was getting his business off the ground, he still had that hustle mentality where he was engaged activities that still had traces of being barely legal or outright illegal. I kept waiting for the moment where once his company finally got off the ground, and he could finally be above board, but I haven't seen it yet and I suppose I have to give the book some time. I read books about entrepreneurs, especially black entrepreneurs regularly. I do seem to find a pattern that, when a sista starts a business, usually it follows the story of her learning on the fly with each mistake and each expansion- but not necessarily doing illegal things. In this book, because of the way he was raised by his mother, he was raised to know better than to engage in some of the activities he did to make money in his teens and young adulthood. I also disliked that he would make assertions like after the makers of Cristal disassociated themselves with black consumers, that there was this mass boycott of it in the black community. That's fine to say if it's backed up with facts or articles attesting to that. It was written conversationally, so I figure that the co-author took a bunch of interviews and fashioned them into a book. What I will say that stuck with me positively was his statement by his mother saying, "It's takes just as much energy to not do anything as it does to try to do something." Basically saying it takes as much effort to be poor as it does to strive to be rich.