Disrupt and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $34.99
  • Save: $11.51 (33%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Disrupt: Think the Unthin... has been added to your Cart
Condition: Used: Very Good
Comment: Hardcover with dustjacket, in very good condition.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Disrupt: Think the Unthinkable to Spark Transformation in Your Business Hardcover – December 18, 2010


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$23.48
$13.10 $5.50

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$23.48 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Disrupt: Think the Unthinkable to Spark Transformation in Your Business + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Price for all three: $55.46

Buy the selected items together


Editorial Reviews

Review

"Don't let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell useful, practical ideas." 
Seth Godin, author of Linchpin


"Luke Williams has a powerful message for companies today: Don't wait for a couple guys in a garage to come up with an idea that will up-end your business." 
- Linda Tischler, Senior Editor, Fast Company


"Disrupt is a simple yet incredibly powerful thought process that can help turn your business upside-down in seconds. Are you prepared to DISRUPT your business?" 
- Martin Lindstrom, best-selling author of Buyology


"If you need to drive disruptive innovation in your own organization - and you do - Luke Williams is the guide you've been looking for." 
- David L. Rogers, author of The Network Is Your Customer


"With its examples of game-changing disruptions, Disrupt is an essential read." 
- Stewart Emery, best-selling co-author of Do you Matter?

From the Author

Disrupt is about a way of thinking that surprises the market again and again with exciting, unexpected solutions. A way of thinking that produces an unconventional strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. It's what I call disruptive thinking. In this process--the one you'll be following in this book--disruptive thinking is not so much about how to spot and react to disruptive changes in technology and the marketplace; it's about how to be the disruptive change.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 208 pages
  • Publisher: Pearson FT Press; 1 edition (December 18, 2010)
  • Language: English
  • ISBN-10: 0137025149
  • ISBN-13: 978-0137025145
  • Product Dimensions: 5.8 x 1 x 8.9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #44,142 in Books (See Top 100 in Books)

More About the Author

At some time, someone somewhere is going to disrupt your entire industry. Shouldn't it be you? Luke Williams, international bestselling author and globally recognized authority on disruptive innovation, reveals a way of thinking that has the power to transform your business and stay ahead of the game.

To compete today, business leaders need a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. The bestselling author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business, and one of the world's most respected voices on innovation leadership, Luke Williams shows organizations exactly how to generate those strategies and deliver those solutions. Williams is Professor of Innovation at NYU Stern School of Business, and Executive Director of the Berkley Entrepreneurship Center at New York University, as well as a Fellow at Frog Design--one of the world's most influential innovation companies.

He works internationally with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Williams is a sought-after commentator on disruptive innovation, entrepreneurship, and cultural change and his views have been featured in Bloomberg BusinessWeek, Fast Company, The Atlantic, NPR, and MSNBC.

Follow him on twitter @LukeGWilliams

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

17 of 18 people found the following review helpful By Mark P. McDonald VINE VOICE on March 12, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
There are many books that say you need to `disrupt' your business to remain competitive. There are almost no books that describe how you create disruption in a clear, concise and step-by-step manner. Luke Williams's book Disrupt - think the unthinkable to spark transformation is exactly this type of book.

It's rare that a book discusses a complex issue, one with such potential for consulting jargon and confusion, and produces a clear, concise and actionable set of advice. Rather than try to cloud the issue, Williams tackles it head on by giving you the tools and discussion how you think differently and turn that thought into action. In a way this approach is disruptive in itself and that is a good thing.

Highly recommended as a useful and valuable book that takes the idea of disruption and gives you a way to think through it and put it into practice. In less than 200 tightly written pages, Williams provides clear and compelling tools that you can use to help identify, classify, and find the opportunities for disruption in your products, services and organization.

Recommended for:

Business managers should read this book to understand how to ask new questions and seek the new answers to drive growth.

Product and Marketing managers should read this book in order to simplify the tools and techniques they use which have become cumbersome and reflective in order to support the burden of market information.

Innovators or those seeking to be more innovative should read this book to pick up a clear set of questions, tools and ideas. Many may seem similar to what they know, but consider them in this context.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Joseph Ratliff VINE VOICE on March 30, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Books on innovation typically explore the concept, but lack in step-by-step "how to" build innovation into a business...

This book fills that missing gap quite well.

While I wouldn't consider Disrupt to be the "end-all" text on the subject (book was a little short at less than 200 pages, hence 4 out of 5 stars), it serves very well as a step-by-step tutorial on how NOT to think like other business owners, how to look where others aren't looking for opportunities in innovation...and finally the concepts that allow someone to create a "winner" or become a thought leader in their marketplace.

My favorite parts were Chapter 3 -- Generating a Disruptive Idea and the end of the book, where a "quick overview" of the entire process covered in the book is provided. You can skip to this end section and "get" what the book is all about, but I suggest reading this book cover to cover...I think you'll enjoy it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Jeffrey Phillips VINE VOICE on March 25, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I was interested to read Luke Williams' book Disrupt because while many of us innovation consultants and practitioners encourage our clients to think disruptively, we often can't describe what that looks like or the methods to do so effectively. What's great about Williams' book, and why I titled this review "the complete package" is that he doesn't simply advocate disruptive thinking, or simply point out some instances of it, or simply provide a methodology for disruptive thinking, he does all three, in a crisp, concise manner that is easy to follow.

My complaint with many innovation books, including my own, is that practitioners often offer advice or suggestions about how to innovate, but don't break it down into small enough steps or tasks to help the innovator. We practitioners are often too close to the forest to see the trees. Luke's book is exceptionally practical in that regard, examining each step in the process and providing some methods and tools to help the reader succeed. I like the fact that he even provides advice on how to present or sell your idea to others.

What I worry about is that a potential innovator will look at the steps and actions and think, yes, I can do some of these things, but not all of these things, and decide not to try. The consistent failure of disruptive innovation isn't the methods or tools, but the stamina and determination of the innovator. The one thing this book and most others miss is the advice to the disruptive innovator that describes how to "stick to it" when every other signal tells you to quit, and when everyone in your company tells you you are nuts. That, in a nutshell, is also the magic of Steve Jobs.

But that's a minor quibble with a book that's understated, well designed and the complete offering to help potential innovators identify, develop and sell disruptive ideas.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 9 people found the following review helpful By Toby MacKelden on February 24, 2011
Format: Hardcover
We invited Luke Williams to speak at our `Entrepreneurs Organization (EO)' chapter last year. His ideas on `Disruptive Thinking' motivated many CEO's in the room to take a fresh look at their business models and apply the process he discussed to gain advantage over larger competitors.

His presentation was inspiring, but left us wanting more detail than he was able to provide in 90 minutes. This book provides that detail and more. Most business authors spend 95% of their content persuading people to take action, and just 5% on the "how to." Williams flips that ratio on its head. He shows you precisely how to implement Disruptive Thinking, explaining it in clear, step-by-step, jargon-free language.

I highly recommend this book to entrepreneurs and executives who refuse to be constrained by conventional wisdom and aspire to fresh, non-traditional business strategies. Be different in a big way!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Disrupt: Think the Unthinkable to Spark Transformation in Your Business
This item: Disrupt: Think the Unthinkable to Spark Transformation in Your Business
Price: $23.48
Ships from and sold by Amazon.com

Want to discover more products? Check out this page to see more: shaping things bruce sterling