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Disrupt: Think the Unthinkable to Spark Transformation in Your Business Hardcover – December 18, 2010

ISBN-13: 978-0137025145 ISBN-10: 9780137025145 Edition: 1st

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business + The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Product Details

  • Hardcover: 208 pages
  • Publisher: FT Press; 1 edition (December 18, 2010)
  • Language: English
  • ISBN-10: 9780137025145
  • ISBN-13: 978-0137025145
  • ASIN: 0137025149
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #233,734 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Don't let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell useful, practical ideas." 
Seth Godin, author of Linchpin


"Luke Williams has a powerful message for companies today: Don't wait for a couple guys in a garage to come up with an idea that will up-end your business." 
- Linda Tischler, Senior Editor, Fast Company


"Disrupt is a simple yet incredibly powerful thought process that can help turn your business upside-down in seconds. Are you prepared to DISRUPT your business?" 
- Martin Lindstrom, best-selling author of Buyology


"If you need to drive disruptive innovation in your own organization - and you do - Luke Williams is the guide you've been looking for." 
- David L. Rogers, author of The Network Is Your Customer


"With its examples of game-changing disruptions, Disrupt is an essential read." 
- Stewart Emery, best-selling co-author of Do you Matter?

From the Author

Disrupt is about a way of thinking that surprises the market again and again with exciting, unexpected solutions. A way of thinking that produces an unconventional strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. It's what I call disruptive thinking. In this process--the one you'll be following in this book--disruptive thinking is not so much about how to spot and react to disruptive changes in technology and the marketplace; it's about how to be the disruptive change.

More About the Author

At some time, someone somewhere is going to disrupt your entire industry. Shouldn't it be you? Luke Williams, international bestselling author and globally recognized authority on disruptive innovation, reveals a way of thinking that has the power to transform your business and stay ahead of the game.

To compete today, business leaders need a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. The bestselling author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business, and one of the world's most respected voices on innovation leadership, Luke Williams shows organizations exactly how to generate those strategies and deliver those solutions. Williams is Professor of Innovation at NYU Stern School of Business, and Executive Director of the Berkley Entrepreneurship Center at New York University, as well as a Fellow at Frog Design--one of the world's most influential innovation companies.

He works internationally with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Williams is a sought-after commentator on disruptive innovation, entrepreneurship, and cultural change and his views have been featured in Bloomberg BusinessWeek, Fast Company, The Atlantic, NPR, and MSNBC.

Follow him on twitter @LukeGWilliams

Customer Reviews

This book provides that detail and more.
Toby MacKelden
This book is more helpful than others because it shows the reader in practical step-by-step ways how to create and gain acceptance of a disruptive business idea.
John Gibbs
Overall, this book is one of the best I have read in 2011.
Mark P. McDonald

Most Helpful Customer Reviews

Format: Hardcover Vine Customer Review of Free Product ( What's this? )
There are many books that say you need to `disrupt' your business to remain competitive. There are almost no books that describe how you create disruption in a clear, concise and step-by-step manner. Luke Williams's book Disrupt - think the unthinkable to spark transformation is exactly this type of book.

It's rare that a book discusses a complex issue, one with such potential for consulting jargon and confusion, and produces a clear, concise and actionable set of advice. Rather than try to cloud the issue, Williams tackles it head on by giving you the tools and discussion how you think differently and turn that thought into action. In a way this approach is disruptive in itself and that is a good thing.

Highly recommended as a useful and valuable book that takes the idea of disruption and gives you a way to think through it and put it into practice. In less than 200 tightly written pages, Williams provides clear and compelling tools that you can use to help identify, classify, and find the opportunities for disruption in your products, services and organization.

Recommended for:

Business managers should read this book to understand how to ask new questions and seek the new answers to drive growth.

Product and Marketing managers should read this book in order to simplify the tools and techniques they use which have become cumbersome and reflective in order to support the burden of market information.

Innovators or those seeking to be more innovative should read this book to pick up a clear set of questions, tools and ideas. Many may seem similar to what they know, but consider them in this context.
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4 of 4 people found the following review helpful By Joseph Ratliff VINE VOICE on March 30, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Books on innovation typically explore the concept, but lack in step-by-step "how to" build innovation into a business...

This book fills that missing gap quite well.

While I wouldn't consider Disrupt to be the "end-all" text on the subject (book was a little short at less than 200 pages, hence 4 out of 5 stars), it serves very well as a step-by-step tutorial on how NOT to think like other business owners, how to look where others aren't looking for opportunities in innovation...and finally the concepts that allow someone to create a "winner" or become a thought leader in their marketplace.

My favorite parts were Chapter 3 -- Generating a Disruptive Idea and the end of the book, where a "quick overview" of the entire process covered in the book is provided. You can skip to this end section and "get" what the book is all about, but I suggest reading this book cover to cover...I think you'll enjoy it.
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4 of 4 people found the following review helpful By Jeffrey Phillips VINE VOICE on March 25, 2011
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
I was interested to read Luke Williams' book Disrupt because while many of us innovation consultants and practitioners encourage our clients to think disruptively, we often can't describe what that looks like or the methods to do so effectively. What's great about Williams' book, and why I titled this review "the complete package" is that he doesn't simply advocate disruptive thinking, or simply point out some instances of it, or simply provide a methodology for disruptive thinking, he does all three, in a crisp, concise manner that is easy to follow.

My complaint with many innovation books, including my own, is that practitioners often offer advice or suggestions about how to innovate, but don't break it down into small enough steps or tasks to help the innovator. We practitioners are often too close to the forest to see the trees. Luke's book is exceptionally practical in that regard, examining each step in the process and providing some methods and tools to help the reader succeed. I like the fact that he even provides advice on how to present or sell your idea to others.

What I worry about is that a potential innovator will look at the steps and actions and think, yes, I can do some of these things, but not all of these things, and decide not to try. The consistent failure of disruptive innovation isn't the methods or tools, but the stamina and determination of the innovator. The one thing this book and most others miss is the advice to the disruptive innovator that describes how to "stick to it" when every other signal tells you to quit, and when everyone in your company tells you you are nuts. That, in a nutshell, is also the magic of Steve Jobs.

But that's a minor quibble with a book that's understated, well designed and the complete offering to help potential innovators identify, develop and sell disruptive ideas.
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3 of 3 people found the following review helpful By theBlackRose9 on January 21, 2011
Format: Hardcover
A long time ago, I used to view creative people as "creatives" - like there was something mystical/unfathomable about them, and I used to view myself as someone who could never be creative. I could add embellishment/color and "differentiate," as Luke says, but never truly distinguish myself in a creative way.

This book and course definitely helped to change my mind. To be clear, I am biased because I was a student in Luke Williams' Creativity, Innovation & Design course at NYU Stern. However, I am making this review after the course and after I have already received my grade for the course, and have actually finished my entire MBA. I feel compelled to review this book because I think it has turned what seemed mystical and intangible into a systematic way to spark creativity for anyone.

Another reviewer said that a lot of the things in the book are "common sense" and are packaged to be useful/helpful, but are not "truly" disruptive. I think this is misleading, because in my working life (prior to my current employer), I have not seen a regular and smart/systematic reliance on disruptive thinking. If the reviewer works at a place where this is commonplace, then good for him/her! For most of us, though, it is simply absent from our working lives, or is non-cross-functional in its responsibility or delegated to people removed from us "boring nuts-and-bolts business folk."

This book was disruptive because it broke the cliche of "creativity just for creatives" and made it directly accessible to everyone, even stodgy business people. And, furthermore, there is a cliche that creatives are "hokey" in the way they approach ideas. The steps in this book were anything but hokey.
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