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2 Reviews
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Average Customer Review
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2 of 5 people found the following review helpful:
5.0 out of 5 stars
Webber has written a must have book for anyone in the ad biz
The case studies in Divide & Conquer are without a doubt the most in depth, no holds barred, and realistic that I have ever read. If you are in advertising or marketing and want to get ahead the game you must read this book and put some of the techniques described in your day to day practice. I really enjoyed Webber's book. Sharon Davenport
Published on April 15, 1999
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8 of 9 people found the following review helpful:
2.0 out of 5 stars
A fluffy airplane read
The author describes a number of campaigns that he was involved in developing during the course of an interesting career at a number of advertising agencies. Some are interesting, more often then not the conclusions are not conclusive. Perhaps that is reflective of the difficulties of measuring effectiveness from an agency perspective. Not a must have, but a good...
Published on July 10, 1999
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8 of 9 people found the following review helpful:
2.0 out of 5 stars
A fluffy airplane read,
By A Customer
This review is from: Divide and Conquer : Target Your Customers Through Market Segmentation (Hardcover)
The author describes a number of campaigns that he was involved in developing during the course of an interesting career at a number of advertising agencies. Some are interesting, more often then not the conclusions are not conclusive. Perhaps that is reflective of the difficulties of measuring effectiveness from an agency perspective.Not a must have, but a good light read. I blew through it on a cross country US flight.
2 of 5 people found the following review helpful:
5.0 out of 5 stars
Webber has written a must have book for anyone in the ad biz,
By A Customer
This review is from: Divide and Conquer : Target Your Customers Through Market Segmentation (Hardcover)
The case studies in Divide & Conquer are without a doubt the most in depth, no holds barred, and realistic that I have ever read. If you are in advertising or marketing and want to get ahead the game you must read this book and put some of the techniques described in your day to day practice. I really enjoyed Webber's book.Sharon Davenport |
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Most Helpful First | Newest First
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Divide and Conquer : Target Your Customers Through Market Segmentation by Harry Webber (Hardcover - June 19, 1998)
$44.95 $17.83
In Stock | |
 
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